Creating seamless customer experiences (CX) has become vital for organizations looking to impact agency service adoption. Understanding and taking the steps to reduce barriers that prevent digital service adoption requires government agencies to provide intuitive and thoughtful digital experiences that guide individuals through the enrollment process. In this session, experts will explore common barriers that impact digital service adoption and provide insights on how agencies can overcome them, leading to stronger outcomes.
Attendees will learn how to create a digital experience that:
- Eliminates confusion by providing clear instructions and visuals
- Encourages trust by displaying relevant information
- Increases engagement by providing users with information about the government agency’s services