Government Experience Insights (GXI) gives leaders a clearer understanding of community needs by connecting citizen interactions, identifying opportunities for improvement, and measuring the impact of every action.
Governments generate millions of interactions with residents every day across websites, digital services, communications, engagement programs, and service requests. Yet turning those interactions into meaningful insights, actionable priorities, and measurable outcomes remains a challenge.
Granicus has expanded its vision for Government Experience Insights (GXI), an AI-powered intelligence layer designed to help governments better understand, engage, and serve every person in their community. By bringing together signals from across digital experiences, community engagement, and audience representation, GXI helps leaders understand what’s happening, identify where to focus, and measure the impact of their actions over time.
Turning government experience into actionable intelligence
As governments continue to modernize services and improve resident experiences, leaders need more than dashboards and disconnected data sources. They need a clear understanding of community needs and a repeatable way to drive continuous improvement.
GXI serves as the intelligence and insight layer of Government Experience Cloud (GXC), helping agencies make sense of the millions of interactions happening across communications, digital services, engagement programs, and operational workflows. By connecting these signals, GXI helps agencies identify opportunities for improvement, align actions with organizational priorities, and understand whether those actions are delivering meaningful results.
To support agencies at different stages of their experience improvement journey, GXI is available in three levels:
- GXI Foundations provides a simple starting point for capturing resident experience and sentiment signals.
- GXI Professional helps agencies understand, prioritize, and prove impact.
- GXI Enterprise delivers deeper data integration, advanced analytics, and expert guidance for organizations with more complex needs.
Bringing the vision to customers today with GXI Professional
As the next step in delivering this vision, Granicus is making GXI Professional available to all GXC customers.
GXI Professional helps agencies transform fragmented experience, engagement, and sentiment signals into prioritized actions aligned with organizational goals and community priorities. The insights engine measures user journeys and outcomes against real-time feedback to show where processes are succeeding or failing, then provides direct, specific AI-powered recommendations informed by Granicus’ decades of public sector expertise.
Rather than relying on disconnected reports or anecdotal feedback, agencies gain a structured approach for identifying improvement opportunities and measuring progress over time.
With GXI Professional, agencies can:
- Connect and analyze signals across the citizen experience.
- Surface AI-powered recommendations and prioritized opportunities.
- Align actions to organizational goals and community priorities.
- Measure outcomes and demonstrate impact over time.
- Establish a repeatable process for continuous improvement.
The result is a more informed, proactive approach to government experience, helping agencies move from understanding what’s happening to confidently taking action.
Take a guided, hands-on tour of the first GXI Professional module and see it in action.
Connecting insights across the government experience
Delivering better government experiences requires the ability to connect analytics and insights to action.
Granicus brings together an unmatched combination of connected technology, experience services, and data-driven intelligence within GXC. By combining experience delivery with experience measurement, Granicus helps governments not only provide digital services and engagement programs but continuously improve them based on real-world outcomes.
This capability is powered by Granicus’ scale and experience serving the public sector, including more than 7,000 government customers, approximately 30 billion digital government interactions annually, and an opt-in subscriber network connecting agencies with more than 360 million people.
A more intelligent future for government experience
For more than two decades, Granicus has helped governments connect with their communities. GXI brings that mission forward, helping them understand what those communities need, why it matters, and where to act next.
The governments that are able to uncover true insights from every experience are better equipped to serve every person in their community.
Reach out today to learn how GXI delivers deeper insights into your community
