Audiences

Reach your entire community

Increase participation in programs, improve access to services, and bring more voices into community decisions. Audiences gives you the reach and understanding to connect more people with experiences shaped around their needs.

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Interactive audience mapping dashboard showing geographic contact distribution, filtering options, and total account and Granicus contact counts.
Overview

Build a complete, actionable view of your audience

Audiences helps public sector organizations identify and reach more of the people they serve, including residents outside their current subscriber lists. Available contact data can significantly expand an agency’s digital reach.*

Combine that expanded reach together with agency data, trusted enrichment, and Granicus engagement signals to understand community needs and shape communications, programs, services, and experiences around the people you serve.

*Granicus estimates that available contact data covers approximately 80% of the U.S. adult population. Coverage varies by geography, available data, and audience segment.

 
Outcomes

Turn understanding into better outcomes

Audiences helps teams reach more people, build useful audience insights, deliver relevant experiences, and measure how well their engagement reflects the community.

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GROW YOUR DIGITAL COMMUNITY

Reach more of the people you serve

Expand your reachable audience with contact data beyond existing subscriber lists. Build stronger digital connections across the community and give more people a path to timely information, programs, and services.

Person using a laptop with a virtual audience dashboard showing video profiles, user data, and engagement analytics.
UNDERSTAND THE PEOPLE YOU SERVE

Build a richer audience view

Create a more complete picture of the people you serve. Unified audience profiles and population-level view help you understand community composition, identify needs, and shape stronger outreach and service strategies.

Connected city services network at dusk, showing health clinic, library, workforce center, transit, and parks linked across an urban neighborhood.
CONNECT PEOPLE WITH RELEVANT EXPERIENCES

Make every interaction more useful

Build audience segments based on location, attributes, needs, interests, and engagement history. Use those segments to connect people with relevant communications, programs, services, events, alerts, and opportunities to participate.

Person viewing a community reach dashboard with audience engagement and participation data on a desktop monitor.
MEASURE AND IMPROVE IMPACT

See who you reach and where gaps remain

Pair Audiences with Government Experience Insights to evaluate reach, response, participation, and representation. Identify under-reached populations, uncover gaps, and focus improvements where they can have the greatest effect.

Granicus Experience Group

Build and activate your audience with expert support

Granicus Experience Group provides expert support for audience strategy, research and insight, data integration and engineering, experience design, activation, and measurement.

Talk to an audience expert
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Audiences Features

Audiences built for government

Audiences brings discovery, enrichment, profile management, segmentation, activation, and measurement together, designed for public sector teams.

Find community members outside current lists

Discover reachable audiences

Use available resident contact data to identify more of the people your organization serves. Build audiences for public information, disaster preparedness and recovery, program enrollment, service adoption, and community participation.

Person reviewing a digital map and audience analytics on a tablet while working at a desk in a modern office.
Add context to every audience

Enrich and unify audience profiles

Connect audience data from across systems into a single governed profile. Bring together contact information, community context, engagement activity, and audience attributes so teams can work from a shared understanding of the people they serve.

Audience profile dashboard combining contact information, community participation, engagement activity, demographics and communication preferences.
Define the right audience for each initiative

Build and activate audience segments

Create audience segments using location, attributes, needs, interests, and engagement history. Activate those segments through Government Experience Cloud to deliver relevant communications, services, alerts, and digital journeys.

Unified audience data segmented into families, program participants, new residents, and emergency alert groups for targeted communications.
Maintain control and accountability

Secure audience data

Audiences is built for the public sector, meeting government’s higher requirements for security, privacy, compliance, responsible data use, and auditability.

Audience data connected to governance controls for access, data minimization, tenant isolation and audit trails.
See who responds and where gaps remain

Evaluate audience performance

Connect Audiences with Government Experience Insights to assess reach, response, participation, and representation. Identify under-reached groups, examine performance across audience segments, and use the findings to improve future engagement.

Audience performance dashboard showing segments, engagement trends, reach, response, participation, and audience insights.
SUCCESS STORIES

Audiences at work

Frequently Asked Questions

Audiences FAQ

Audiences is a public sector audience management platform and contact data platform (CDP) that helps organizations identify, understand, segment, and engage the people they serve. It combines agency data, available resident contact information, trusted enrichment, and engagement signals into a more complete audience view that supports communications, services, programs, and public participation.

Many government organizations only have visibility into a portion of the people they serve. Audiences helps agencies identify and reach more residents by bringing available contact channels together with audience insights, helping organizations expand outreach, improve community engagement, and connect more people with relevant information, programs, services, and opportunities.

Governments can create a richer understanding of their communities by combining agency data, engagement history, resident contact information, and trusted enrichment. Audiences connects these sources into secure audience profiles, helping teams understand community composition, identify needs, and make more informed outreach and service decisions.

Audience segmentation organizes community members into relevant groups based on factors such as location, needs, interests, attributes, and engagement history. This allows public sector teams to deliver more relevant communications, increase program participation, improve service adoption, and connect people with experiences shaped around their circumstances and priorities.

Organizations can compare community composition, audience reach, participation patterns, and engagement data to understand who is participating and who may be consistently missed. Audiences and Government Experience Insights help agencies identify under-reached populations, evaluate engagement outcomes, uncover gaps, and guide future improvements.

Audiences helps organizations build community understanding by identifying, enriching, and segmenting audiences. Government Experience Cloud activates those audiences through communications, services, and digital journeys. Government Experience Insights evaluates reach, participation, and performance so organizations can understand what works, identify opportunities for improvement, and connect engagement with outcomes.

Audiences is designed around public sector requirements for privacy, governance, controlled access, auditability, and responsible data use. Organizations can bring together agency data, engagement signals, resident contact information, and trusted enrichment while maintaining clear oversight of how audience information is accessed, managed, and used.

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Expand your reach

See who's waiting beyond your current audience

See how Audiences can help your organization identify the people you are not reaching today, understand the communities you serve, and connect more residents with programs, services, and opportunities.

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