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Yuma County, AZ Website Redesign

Taking a research-based approach to transform the website into a customer service portal.

To help make the most of the county’s homepage real estate, while also making it easy to find the most popular services, the new homepage design features a prominent search bar, mega menus with service and topic categories, and clear icons that direct visitors to common services.

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The site’s responsive design creates an app-like experience, including a familiar app-like homepage with a small search bar, buttons linking to popular services, and even a chat widget.

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Results section

Analytics helped Yuma County carry customer focus throughout the website. Departmental information and content is organized to help users find exactly what they need.

2,500

Chats Registered in the First Month

24

Hour Response Time Commitment

Local Yuma County

“Basing our redesign on science, rather than emotion, helped to keep everyone on the same page as we worked through the process of transforming our web presence from a mere website to a customer service portal.”

Kevin Tunell, Communications Director, Yuma County