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Building Program Awareness: Communication Strategies that Drive Outcomes

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Speakers: Angy Peterson, Charlotte Lee

Successful digital service adoption begins long before a form submission. Agencies benefit most from creating awareness campaigns that highlight program benefits, and journey mapping the user experience to ensure seamless adoption.

Discover the value of multi-channel, customized communications strategies that attract individuals to program enrollment.

Join experts to learn:

  • Automated multi-channel communications that save agencies time
  • Strategies to increase subscriber base and measure program engagement
  • Data-driven outreach messaging that fosters trust in government experiences

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