The public has grown increasingly reliant on mobile devices over the last decade. For vulnerable populations in particular, mobile-friendly government communications are a necessity, as 1 in 4 low-income individuals rely solely on smart phones for digital access.
While some government communicators have started to include SMS/text messaging into their strategies, a strong urgency for government to adapt to these audience shifts. Alternative outreach methods not only provide a cost-effective way to increase the inclusivity of outreach but also encourages greater interaction as messages are reaching citizens where they are most likely to see them and act.
“How to Leverage SMS in Communications Outreach Strategies” is a downloadable guide that demonstrates the benefits of SMS messaging for state communicators and provides a blueprint for implementing messages into existing communications and outreach strategies. Equipped with the tips and samples provided in this guide, agencies can move towards effectively integrating SMS messaging into their plans and help broaden the impact of their strategies.