Join Granicus’ in-house digital agency, the Granicus Experience Group (GXG), for a workshop designed to help attendees create human-centered communications practices and tactics. This exercise is a critical part of building an outreach strategy for any organization and can help teams provide more engaging content for their audience.
While this workshop is relevant to any type of resident journey, the GXG team will focus on vaccine distribution — drawing on digital experiences of residents, medical professionals, and government agencies.
Attendees will leave the experience with:
- A detailed persona map aligned to your audience.
- A real-life example of a high-performing vaccine distribution approach.
- An understanding of the tools + strategy that align best for your agency.