BENCHMARK REPORT
2024 Public communications benchmark report
The 2024 Public Communications Benchmark Report shows governments are increasingly using digital tools to engage with the public.
Messaging is the most direct way to build trust, with more than 105 million subscribers added using Granicus’ govDelivery platform. However, mobile subscriptions are declining, and engagement rates have plateaued, highlighting the need for better customer experience strategies. Timely and responsive communications will continue to be critical in 2025.
The report emphasizes the importance of efficient digital experiences and audience segmentation, as well as the potential impact of AI in government communications.
