As we move forward into 2021 and begin incorporating lessons and efficiencies created in the past year, metrics remain a backbone for developing impactful communications and gauging the impact of messaging on an audience.
And, as with every year, government communicators find themselves asking the common questions that come with digital metrics:
- What does it mean?
- How do I rate in comparison to my peers?
- How can I nurture and actively engage my audience?
Join us on-demand for a live look at the 2020 Email Benchmarks for answers to these questions. In this 30-minute session, we’ll dive into the reporting data from the various Granicus digital tools used by governments to digitally communicate with their citizens.
As a special bonus for this year, you’ll also be able to see what leading government communicators are doing to stand apart from the digital marketing pack based on data we’ve gathered for our report.