Granicus Blog

Reach the Public - The latest in government thought leadership

An Expert’s Guide to Reaching Your Target Audience


As a communicator, it’s important to remember that you have a target audience that can be defined. Think of the words that are associated with target: precision, aim, accuracy. Draw a clear connection between your content and the needs of your audience. In this week’s webinar, “An Expert’s Guide to Reaching Your Target Audience,” our… Read more »

5 Tips for Crafting the Perfect Content Calendar

Content Calendar

Whether we like it or not, our daily activities rely on a system of time. What, where, and how we spend each day depends on how much time we schedule for ourselves. So it shouldn’t come as a surprise that timing is an important, if not crucial factor in driving citizen engagement. When and how… Read more »

The Importance of Having a Functional Government Website

African Woman Working Design Creative Concept

What’s the first connection you have with citizens? It may be an in-person meeting or a social post, but it’s more likely that the very first time citizens engage with your organization is by visiting your website. Your organization’s website can be one of the most essential tools for meeting the needs of your citizens,… Read more »

4 Things to Automate When Resources Are Tight


Every year, we ask government employees for insight on their digital strategies in our annual trends survey. The results (published here in the 2017 Public Sector Digital Communications Trends Report) are meant to help organizations on every level check in on their digital tools and tactics for the coming year, and also provide a baseline… Read more »

A Look Back, A Look Forward

Business teamwork - puzzle pieces

As you may have heard by now, the two leading providers of cloud-based solutions for government – GovDelivery and Granicus – are now one company under a newly branded Granicus. I am thrilled to represent this combined company as CEO going forward, and want to introduce myself and share my vision for the organization as… Read more »

Your New Branding Questions Answered

FAQ or Frequently asked questions on black block

We are excited to showcase a new brand at Granicus that reflects our new combined company with our partners at GovDelivery. As one Granicus, we look forward to continue providing industry-leading solutions to help your organization turn your missions into quantifiable realities. Watch this video that tells our story. To help you during the transition,… Read more »

State of Government Technology in 2017: Progress

Businessman touching gears

With a new administration coming in and a focus on local government infrastructure, what kinds of changes can we expect to see across the local and state government front, and how can you look to improve your city? We already know that government leaders at the state and local level see a need for more… Read more »