Guides

Data is Fundamental to Improving the Citizen Experience

Looking to improve the customer experience (CX) for the community you serve? Data is a critical component. Across all levels of government, data informs key operations, from improving efficiency to identifying potential fraud to delivering everyday services. As agencies strive to enhance and streamline the experience of completing tasks, governments nationwide are turning to data to improve the experience and strengthen public trust.

Unfortunately, it’s not always easy to track down the data you need or apply it to your project. We want to change that. Read Data is Fundamental to Improving the Citizen Experience to learn more about the role of data in creating a positive customer experience. Based on a recent panel featuring Granicus’ Charlotte Lee in conversation with several government leaders, this piece provides an overview, recommended best practices, and real-world examples from agencies that have made the shift to data-based improvements.

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