Experience Centers
Collaborative workshops that help government and destination teams align priorities, solve complex challenges, build digital strategies, and create actionable roadmaps for transformation.
Collaborative workshops that help government and destination teams align priorities, solve complex challenges, build digital strategies, and create actionable roadmaps for transformation.
No two Experience Centers are exactly alike. Every engagement is tailored to your goals, but common focus areas include:
Align around vision, target audiences, organizational goals, and success metrics.
Identify, prioritize, and sequence high-value initiatives across websites, communications, engagement, AI, customer service, and digital services.
Visualize the resident experience, uncover friction points, and identify opportunities for improvement.
Evaluate content, workflows, and governance practices to support scalable digital engagement.
Design omnichannel outreach and engagement approaches that encourage participation and action.
Define ownership, decision-making processes, and operating structures that support long-term success.
Recent Experience Center engagements have helped organizations conduct strategic reviews of their current state, identify resident journey improvements, evaluate digital experiences, and explore future-state opportunities for websites, communications, and AI-enabled services.
GXG helped Arlington modernize its digital presence through a research-driven approach focused on resident needs. The project reduced website complexity, improved findability of critical content by 40%, and created a more intuitive digital experience for the public.
Faced with 25 disconnected websites across 14 agencies, Franklin County partnered with Granicus to create a unified, resident-focused experience organized around what citizens need rather than agency structures. The new site attracted more than 93,000 visitors and generated 250 pieces of resident feedback in its first month.
After an Experience Center workshop, GCCDD developed a phased roadmap to modernize operations, improve transparency, and increase efficiency. The resulting transformation is projected to save more than 850 staff hours annually, reduce meeting preparation time by 75%, and unlock significant operational savings.
Bring stakeholders together, build alignment, and create a roadmap for meaningful digital transformation.