Government experience in action: Delivering more relevant engagement

Agencies share how they are using audience intelligence, behavioral insights, and targeted communications to improve engagement, increase participation, strengthen trust, and drive program adoption across diverse communities.

Audience segmentation emerged as one of the most significant challenges identified in the 2026 State of Digital Government Report. Effective communication is no longer about reaching everyone. It is about reaching the right audience with the right message at the right time.

Hear from:

• Jen Pinarski, Manager, Communications and Public Engagement, City of Kingston, Ontario
• Mike Pressendo, Director of Communications and Marketing, Virginia Department of Motor Vehicles
• Rachael Taft, Customer Marketing Manager, Granicus

Watch this on-demand session to gain practical insights for turning strategy into measurable outcomes and sustaining progress over time.