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How SMS and Email are Improving Foster Parent Recruitment in Michigan

Michigan harnesses the power of digital communications to increase interest in becoming a foster parent

The Michigan Department of Health and Human Services (MDHHS) needed an efficient way to improve and increase foster parent recruitment in the state. In order to do this, MDHHS leveraged elements of the GovDelivery Communications Suite to increase access to information about becoming a foster parent through a three-phase interactive text and email campaign strategy.

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