govDelivery

How SMS and Email are Improving Foster Parent Recruitment in Michigan

Michigan harnesses the power of digital communications to increase interest in becoming a foster parent

The Michigan Department of Health and Human Services (MDHHS) needed an efficient way to improve and increase foster parent recruitment in the state. In order to do this, MDHHS leveraged elements of the GovDelivery Communications Suite to increase access to information about becoming a foster parent through a three-phase interactive text and email campaign strategy.

Related Resources

On-Demand Webinar

Wauwatosa Modernizes Website with a Self-Service Approach

Read More
On-Demand Webinar

Culver City, CA Does Digital Engagement Right!

Read More
Guide

Ready for Change: 4 CIOs Talk Tech in Government

Read More
Event

From Crisis to Calm: Communicating in an Emergency

Read More
Webinar

[Webinar: 1/17] How Nextdoor & Granicus Are Modernizing Citizen Engagement

Read More
Infographic

Top Government Website Activities Differ by Device

Read More