Digital Engagement Services

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Tackle Your Greatest Challenges

Government work is harder than ever. In the face of rising citizen expectations, government must provide more targeted engagement - and all at a lower cost. Granicus’ Digital Engagement Services team supports government’s top challenges by operating as an extension of your team.

Rising Citizen Expectations

Let us help you create seamless digital experiences for citizens and build long-term engagement with your organization.

Large Complex Audiences

Break through the noise and drive citizens to action with highly-personalized messaging and engagement techniques.

Costly Broadcast Methods

The old channels like ads and billboards are expensive. Let us help you reach more people with digital solutions.

Increased Demand for Results

Fewer people and less budget? With our team as your partner, you have an extended team of digital communications experts.

From Awareness to Action

Our team of communication experts, content writers, digital designers, and business intelligence analysts provide ongoing support throughout the lifetime of your outreach projects. Whether you are looking to grow your digital audience or analyze and improve the results of current initiatives, we can help you meet and exceed your goals.

  • Drive greater audience reach and participation
  • Improve engagement process and simplify interactions
  • Support your organization’s goals
  • Deliver on your mission

Don’t Take Our Word For It

See the results Granicus customers have with our Digital Engagement team.

Michigan Department of Education

State

Challenge
Raise participation for the Meet Up and Eat Up free summer meals program.

Solution
Target individuals with families across the GovDelivery Network of 4.5 million Michigan citizens. Execute strategic email and text message campaign with A/B testing techniques, to provide information about availability and locations.

Impact
More than 3.6 million meals were served in 2016, up from 3.1 million in 2015.

U.S. Department of Veterans Affairs

Federal

Challenge
Capture an audience and develop public awareness to drive employer applications for the launch of the HIRE Vets Medallion Program.

Solution
Capture an engaged audience of over 92,000 subscribers through audience acceleration tactics, including Featured Government Updates, subscriber overlay, partner widgets, and text to subscribe. Execute strategic outreach and cross promotional campaigns with enhanced segmentation to promote demonstration and drive applications.

Impact
Over 1,000 applications started with the first four months of the program and 300 accepted – reaching demonstration goal honoring employers who recruit and retain veterans.

Met Office

U.K.

Challenge
Promote underutilized Met Office Weather App to strengthen citizen-customer experience.

Solution
Deploy website overlay and leveraged GovDelivery Network to rapidly grow the Met Office audience. Execute strategic outreach campaign with compelling messages and A/B testing.

Impact
Drove more than 21,000 visits to the app stores and resulted in 11,000 new downloads; resulting in enhanced engagement.

Your Journey with Digital Engagement Services

1

Discover

A full assessment, including tests of the tools and tactics that will be most effective.

2

Plan

Create a digital engagement strategy based on your agency’s unique mission.

3

Execute

Committed execution of your digital strategy to increase awareness and engagement.

4

Refine

Measure key performance indicators and continue to optimize.