Deep Dive: Destination Marketing and Short-Term Rental Revenue
Speakers: Tami Riest, Alabama Mountain Lakes Tourist Association & Shannon Gray, Gray Research Solutions
Looking for creative ways to fund the destination marketing that keeps your community a desirable travel location? The answer might be as close as your backyard.
Thanks to platforms like Airbnb and VRBO, it’s easy to list and book the short-term rentals that can be a sustainable source of funding for Destination Marketing Organizations.
The Alabama Mountain Lakes Tourist Association is just one of the over 60% of Destination Marketing Organizations that have short-term rentals legally operating and generating tax revenue. If you don’t have a grip on this market or a system to collect revenue, you’re likely missing out.
Hear more about Alabama Mountain Lakes’ real-world outcomes using short-term rentals to fund destination marketing when Tami Riest joins STR’s Shannon Gray for a discussion on revenue recovery strategies for short-term rentals. Join us Nov. 17 at 3 p.m. EST!
