Beyond the subscriber list

Many agencies are making critical outreach and service decisions with only a partial view of their community. Subscriber lists often represent just a fraction of residents; audience data is fragmented across systems; and broad, one-size-fits-all communications can miss people who are eligible, affected, or in need. The result is lower participation, slower service adoption, and missed opportunities to engage a broader and more representative cross-section of the community.

Join us to learn practical strategies for identifying under-reached audiences, expanding your reachable digital community, and connecting people with relevant communications, programs, and services. You’ll also get a first look at Audiences, Granicus’ new capability for helping agencies move beyond subscriber lists, better understand the communities they serve, and measure the impact of their outreach efforts.