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Metrics that Matter: Tips for Capturing Program Engagement

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Download: Slide Deck
Speakers: Charlotte Lee, Danielle Harvie, and Adam Van Scoyoc

As governments redefine end-to-end experiences, communications leaders are tasked with transforming public interactions into meaningful engagement. But for many governments, the cost in both time and money to achieve effective metrics is too burdensome to maintain.

During this discussion, experts will provide insights on how to find the critical data agencies need to best evaluate your communications experience journey.

Key takeaways include:

  • How to evaluate available data to identify key metrics for success
  • Which metrics are most important to stakeholders and how to influence them
  • Tips for improving communication metrics for future campaign planning

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