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Webinar Helps Government Communicators Address Key Challenges

Company Delivers Actionable Strategies and Best Practices to Help Government Organizations Achieve Mission Results

GovDelivery, leading provider of cloud-based public sector communication solutions, announced availability of a replay of its successful webinar on government Digital Communications, “The Power of Reach.” An extension of its national 2014 Digital Communications Tour: The Power of Reach, more than 900 government communicators across federal and state & local organizations registered for this complimentary event, which was designed to help government agencies transform digital communications and drive greater mission impact. The webinar discussion reviewed high-level trends in government technology and addressed specific attendee questions, providing actionable strategies for managing key challenges.

“More than 90% of webinar attendees surveyed believed their organization would need to improve proactive communications with the public over the next year, and 75% anticipated needing to begin or improve one-to-one, targeted messages to stakeholders — more proof that effective citizen engagement is playing an increasingly important role in achieving mission results for public sector organizations,” said Scott Burns, CEO at GovDelivery.

During the 90-minute webinar, GovDelivery leveraged its work with more than 1,000 government organizations to share best practices for reaching large online audiences and improving government communications in a timely, cost-effective manner. Now available in a replay to all government employees and contractors, the event reviews concrete steps agencies can take to engage more stakeholders to take action — online or offline — and truly drive mission value for their organizations. Government communicators can listen to the webinar replay for insightful perspectives and strategies on government communications as well as case studies and trends from Steve Ressler, Founder and President of GovLoop, Mary Yang, Senior Communications Manager at GovDelivery and Amy Larsen, Client Success Consultant at GovDelivery.

“Our team discussed everything from big data and open data to how to optimize digital outreach efforts and how public sector organizations can maintain one-to-one conversations with citizens and stakeholders,” added Burns. “We’re proud to help bring the collective experience of the industry to help government communicators address these challenges and remain focused on engaging more citizens, functioning more efficiently, and ultimately driving mission success.”

To listen to the Power of Reach webinar replay, please visit http://bit.ly/P798S7. GovDelivery will host free events in Raleigh, NC, Washington, D.C. and St. Paul, MN as part of the national 2014 Digital Communications Tour: The Power of Reach. To learn more about these events and to register, please visit http://bit.ly/GD2014Tour-pr.