Public Sector Leaders Share Best Practices for Reaching Multilingual
Marketing Communications Specialist
GovDelivery, the leading provider of cloud-based public sector digital communication solutions, today announced that it will host a webinar on Wednesday, May 27, 2015 at 2:00 p.m. ET, titled, “Reaching Multilingual Audiences.” In this complimentary webinar, government communicators from GobiernoUSA.com, the U.S. government’s official website to all online information and services in Spanish, will share their experience and best practices around multilingual email marketing.
“There are at least 25 million people in the U.S. who speak a foreign language at home and that number is growing,” said Scott Burns, CEO and co-Founder of GovDelivery. “As all government organizations work to create better lives for the public, success will hinge frequently on government’s ability to ensure that the public has equal access to the important information and services needed.”
The webinar will not only share tips for creating a multilingual email strategy, but best practices garnered by communicators at one of the most successful multicultural efforts within the Federal government, GobiernoUSA.gov.
The event will feature a presentation from Victoria Wales, Bilingual Web Content Manager and Leilani Martinez, Marketing and Outreach Team Lead en Federal Citizen Information Center, both at the U.S. General Services Administration. GobiernoUSA.gov is part of the Office of Citizen Services and Innovative Technologies in the U.S. General Services Administration. Wales and Martinez will walk through how GobiernoUSA.gov has used email marketing as a driving factor in their communications strategy. Attendees will learn how GobiernoUSA.gov markets its Spanish-language website through email to provide a Hispanic audience meaningful access to government information, and share best practices for using digital communications to effectively reach and engage multilingual audiences.
Registration for “Reaching Multilingual Audiences” is free but required at http://direct.govdelivery.com/gobierno-webinar-pr.
GovDelivery empowers government to create better lives for more people. More than 1,000 organizations worldwide use the GovDelivery platform and network to inform and engage over 80 million people. GovDelivery is the only digital marketing platform built exclusively for public sector organizations in order to promote usage of services, enhance public awareness, and increase the contributions and involvement of citizen communities. GovDelivery is an Actua (Nasdaq: ACTA) company.