Peace Corps Launches GovDelivery to Support Digital Communications Strategy
Marketing Communications Specialist
Improved Communications Will Help Drive Growth of Application Submissions, Increase Volunteer Retention and Improve Family Communication
WASHINGTON, Sept. 29, 2015 (GLOBE NEWSWIRE) — GovDelivery, the leading cloud-based digital communications solution for government, announced today the Peace Corps has implemented GovDelivery to inform and engage a larger digital audience in order to increase recruitment, promote the Peace Corps message, and nurture the global Peace Corps Community.
The Peace Corps will use GovDelivery to streamline currently disparate communication efforts, create and increase brand awareness via templates and design attributes, and provide segmentation and targeting capabilities to reach key stakeholders and drive action. With this technology, the Peace Corps is focused on reaching more people, measuring the impact of its digital communication programs, and driving engagement for key stakeholder audiences.
The Peace Corps will also use the GovDelivery Network to tap into a built-in audience of more than 90 million civically engaged citizens, supporting its goal to increase recruitment by engaging more potential volunteers.
“The Peace Corps mission creates real change for the people it serves,” said Scott Burns, CEO and co-founder of GovDelivery. “We’re thrilled to help the Peace Corps further its impact in the world by helping it reach and recruit more volunteers through digital communications.”
Sign up for Peace Corps updates through GovDelivery at https://public.govdelivery.com/accounts/USPC/subscriber/new.
GovDelivery empowers government to create better lives for more people. More than 1,000 organizations worldwide use the GovDelivery platform and network to inform and engage over 80 million people. GovDelivery is the only digital marketing platform built exclusively for public sector organizations in order to promote usage of services, enhance public awareness, and increase the contributions and involvement of citizen communities. GovDelivery is an Actua (Nasdaq: ACTA) company.