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New E-Book Helps Government Organizations Leverage Mobile to Increase Citizen Satisfaction

GovDelivery, the leading provider of cloud-based public sector communication solutions, announced today the availability of a new e-book, titled “Mobile is Here to Stay: Are You Ready.” This new resource is the first in a two-part series designed to help public sector organizations harness the power of mobile to achieve mission goals by connecting with more people and getting them to take action.

The e-book guides government organizations through developing a straightforward mobile strategy that saves both time and money, while increasing citizens’ satisfaction by providing them with the information they need, in the way they want to receive it. This first installment in the series provides government employees with the latest mobile statistics and trends, specific tips on how to kick-start a mobile strategy with email and social media and advice on the easiest ways to meet mobile goals. It demonstrates the importance of not only having a mobile strategy, but also how organizations can leverage tools they may already be using, specifically email, text messaging or social media, to deliver messages on mobile devices to target audiences.

“Mobile devices have transformed the way we live and work, and government organizations have begun to understand the need to meet citizens where they are with the information they need, when they need it. Embracing the power of mobile to engage citizens can have a dramatic impact for communicators that need to meet mission goals,” said Scott Burns, CEO and co-Founder of GovDelivery. “Our work with more than 1,000 government organizations puts us in a unique position to curate an easily implemented mobile strategy and tactics to help government communicators leverage this undeniable trend to foster engagement, expand their reach and meet their mission goals with less effort and expense. We’re proud to share these trends and tips with the public sector in this e-book.”

The first e-book, available today, begins with the easiest ways for public sector organizations to meet their move-to-mobile goals now. It can be downloaded for free at http://direct.govdelivery.com/mobile-ebook-1-pr. The second e-book in this series, which will be available later this summer, shares information about innovative mobile technologies for digital communications and how to make an organization’s mobile strategy successful.