GovDelivery Unveils Annual Public Sector Digital Engagement Trends Report
Marketing Communications Specialist
46% of Federal and 51% of State and Local Organizations Looking to Increase Engagement Through Digital Communications
GovDelivery, leading provider of cloud-based public sector digital communication solutions, today released three reports detailing the top trends for government digital communications, based on a survey of public sector communicators across federal, state & local and UK organizations. The reports can be viewed at:
- Federal Government: direct.govdelivery.com/GDFED_2015Trends_PR
- State & Local Government: direct.govdelivery.com/GDSLT_2015Trends_PR
- UK Government: direct.govdelivery.com/GDUK_2015Trends_PR
GovDelivery releases infographic on digital engagement trends expected in 2015.
Ranging from increasing public engagement to growing an open data strategy, the priorities covered in the reports center around data collected from more than 750 communicators from all levels of government.
“Thousands of government organizations, including GovDelivery’s clients, are rethinking digital communications to better inform and engage more people,” said Meghan AuBuchon, Vice President of Product Marketing at GovDelivery. “This report illustrates how these public sector communicators are focusing on promoting and transforming services, enhancing public awareness and improving citizen involvement through communications. In our connected world, improved digital engagement helps organizations create real change for the people they serve.”
These reports detail how organizations can prepare for the latest digital engagement trends, including how to increase public engagement, overcome resource challenges, improve a website, gain better analytic insights, implement automation practices and grow an open data strategy.
Readers can discover how their digital engagement priorities for 2015 trend against peers in the public sector and get ideas for planning and delivering more successful digital communications throughout the year. For a complimentary access to the reports, visit direct.govdelivery.com/GDFED_2015Trends_PR for results specific to the federal market, direct.govdelivery.com/GDSLT_2015Trends_PR for the state & local market anddirect.govdelivery.com/GDUK_2015Trends_PR for the UK market.
GovDelivery empowers government to create better lives for more people. More than 1,000 organizations worldwide use the GovDelivery platform and network to inform and engage over 80 million people. GovDelivery is the only digital marketing platform built exclusively for public sector organizations in order to promote usage of services, enhance public awareness, and increase the contributions and involvement of citizen communities. GovDelivery is an Actua (Nasdaq: ACTA) company.