GovDelivery Adds Advanced Marketing Capabilities to Public Sector Communications Platform
Marketing Communications Specialist
Product Enhancements Allow Government to Accelerate Use of Communications and Marketing to Improve the Citizen Experience and Make Lives Better
SAINT PAUL, Minn., October 13, 2015 — GovDelivery, the leading provider of cloud-based solutions enhancing the government-to-citizen experience, today announced the release of advanced marketing capabilities to the GovDelivery Communications Cloud. Communication is at the foundation of customer service and the digital experience, and these new capabilities allow public sector communicators to incorporate greater degrees of testing, segmentation, and pre-built campaigns to improve awareness of key programs, while moving citizens from awareness-to-action.
“We live in a customer-centric world where every industry works to meet customers on their terms,” said Scott Burns, CEO and co-founder of GovDelivery. “While the public sector has a greater challenge in defining its customer, our work with more than 1,000 government agencies reveals that government can use a customer-centric, digital-driven approach to promote online transactions, enhance public awareness to drive behavior change, and improve citizen involvement.”
“From the largest federal agencies down to local government organizations, we see government agencies becoming increasingly sophisticated in the execution of digital strategies. Our advanced offerings for the GovDelivery Communications Cloud build on years of experience to streamline audience segmentation, campaign, and message testing capabilities,” said Laurel Anderson, VP of Product Development.
The GovDelivery Communications Cloud allows government to reach more people, engage them in today’s most effective channels and convert them to take action. The platform includes access to the GovDelivery Network, which connects government to a built-in network of more than 90 million citizens, and is proven to double audiences within the first year.
The GovDelivery Communications Cloud is regularly updated to include new capabilities. Today’s announcement marks the first time that GovDelivery has released a complete package of new capabilities designed around transforming the citizen experience. Capabilities include pre-built digital campaigns proven to successfully onboard new customers, automated A/B testing and targeting tools to increase engagement among existing audiences.
Over one thousand public sector organizations use GovDelivery’s, highly-secure, cloud solutions every day to enhance the citizen experience for more than 90 million people. GovDelivery offers leading solutions for managing government communications, internal and external learning, and open data. The GovDelivery Network offers a unique and impactful way for public sector organizations to work together to cross promote content and increase digital reach. Organizations using GovDelivery see higher utilization of citizen services and greater citizen engagement. GovDelivery is an Actua (Nasdaq: ACTA) company.