GovDelivery Acquires Textizen to Help Public Sector Organizations Drive Citizen Action through Mobile Engagement
Marketing Communications Specialist
SAINT PAUL, Minn., July 28, 2015 — GovDelivery, the leading cloud-based digital communication solution for government, has acquired Textizen, an innovative platform that allows government to reach the public via mobile messaging to promote citizen action, engagement, and behavior change. Adding Textizen’s capability to GovDelivery provides government with the ability to customize interactive experiences meeting citizens where they are today — the mobile device. Financial terms were not disclosed. The entire Textizen team will join GovDelivery immediately.
GovDelivery is seeing massive demand for mobile messaging with government organizations using its platform to sends hundreds of millions of text messages and billions of mobile email messages annually. This acquisition allows GovDelivery to offer a new level of interactivity to its government customers.
“The Textizen team has demonstrated that it can use interactive text messaging technology and creative problem solving to help improve government and engage citizens,” said Scott Burns, CEO and co-founder of GovDelivery. “Textizen’s capabilities allow us to help government succeed in the critical area of driving individuals to take action.”
As part of Code for America’s inaugural Incubator program, the Textizen team scaled a solution that was piloted within the Code for America fellowship program serving the City of Philadelphia. The solution was proven on a small scale before expanding to more government organizations, showing measurable results in public participation, human services and youth outreach. The acquisition follows a successful partnership between GovDelivery and Textizen.
“We are thrilled to join GovDelivery and bring Textizen’s capabilities to even more government organizations of all sizes,” said Michelle Lee, Textizen co-founder. “GovDelivery helps over 1,000 government clients reach over 80 million people. At that scale, we can help even more government organizations keep pace, stay relevant, and offer engagement channels for all.”
Government organizations can register for a webinar on August 19th or download a guide to learn more about text messaging for government. Existing GovDelivery clients can add Textizen to their instance at a discount through the end of 2015.
GovDelivery empowers government to create better lives for more people. More than 1,000 organizations worldwide use the GovDelivery platform and network to inform and engage over 80 million people. GovDelivery is the only digital marketing platform built exclusively for public sector organizations in order to promote usage of services, enhance public awareness, and increase the contributions and involvement of citizen communities. GovDelivery is an Actua (Nasdaq: ACTA) company.
Textizen’s leading mobile platform has delivered proven results to an impressive client base that includes the City of New York, the City of Philadelphia, the Smart Chicago Collaborative, the County of Ventura, CA, and Temple University among others. Textizen is supported by the Knight Foundation as a winner of the Knight News Challenge: Mobile.