Which messages coming from the public sector made the greatest impact in 2013? What topics saw increased interest from the public? Which government organizations reached more people than ever by networking with their peers?
Our year-in-review digital communications reports take a look at the 6 billion messages sent out by government organizations to sum up some of the best in public sector communications. In 2013, over 1,000 government organizations directly reached more than 60 million people (that’s 20 million more people than last year) through digital communications. Take a look at the sneak peek below of some of the top messages sent to these millions of people or check out the full reports here.
State and Local Trending Topics – In state and local government messages, the outdoors, legislature, local employers, and energy efficiency were hot topics among people signing up to receive information from organizations.
Federal Citizen/Customer Engagement – Among federal agency communications, the Securities & Exchange Commission, FoodSafety.gov, Federal Aviation Administration, Department of Justice, and the Veterans Health Administration saw some of the highest message engagement with their constituents.
UK & Europe Messages that the Public Shared – In UK and Europe communications, vehicle taxes and recalls, Mars, energy efficiency, and weather related messages were shared the most by the public with their friends.
Want to see more trends from public sector communicators and their audiences in 2013? Check out our infographics page for the full reports: http://bit.ly/GD-infographics.