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Tourism and government: Crucial collaboration for resilient communities

In the ever-evolving world of travel and tourism, the relationship between destination marketing organizations (DMOs) and government agencies offers new opportunities to create positive community relationships. These entities work hand-in-hand to shape sustainable, engaging, meaningful experiences that benefit visitors, residents, and small businesses throughout communities.

Women standing an posing for a picture at a travel and tourism conference.

A recent Simpleview article, “A Future-Focused Feature on Women in Tourism: Meet Jane Cunningham,” showcases the potential impact of this kind of relationship.

Jane Cunningham, director of European engagement at Destinations International, embodies the spirit of innovation and leadership that drives the growth of destination organizations. Although she has more than 20 years of experience in the global tourism and events industry, Cunningham is part of a new wave of leaders working to ensure tourism continues to thrive in ways that are both economically and socially sustainable.

The combined work of DMOs working alongside government agencies brings these kinds of forward-thinking strategies into reality. Together, they can advocate for policies that encourage long-term profitability for thriving communities. The partnership between these organizations is essential for empowering destinations and their local partners to be resilient and responsive to changing global trends.

Read the full article to dive deeper into Cunningham’s journey and learn how she says DMOs and government agencies can build stronger, more dynamic ecosystems that benefit everyone.