REVOLUTIONIZING ENROLLMENT

Empowering Health Services through Digital Engagement

To create processes that work for enrollees, HHS executives must anticipate concerns and roadblocks, then address them in a way that helps applicants complete the process successfully without needing to call or email for assistance.
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Access to valuable insights and practical strategies to improve enrollment experiences, build trust with the public, and enhance overall program adoption.

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Each year, approximately $140 billion in benefits go unclaimed, highlighting the critical need for effective enrollment processes in Health and Human Services (HHS) agencies

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Why attend?

Industry experts

Gain insights from industry experts on the importance of empathetic personalization in enrollment processes.

Real-world use cases

Learn from real-world use cases that demonstrate successful strategies in HHS enrollment.

Interactive workshop

Participate in an interactive workshop to master the four-stage approach to enrollment.

Share experiences

Chat with other professionals and share experiences to collectively improve service delivery.

Gain insights from industry experts on the importance of empathetic personalization in enrollment processes.

Learn from real-world use cases that demonstrate successful strategies in HHS enrollment.

Participate in an interactive workshop to master the four-stage approach to enrollment.

Chat with other professionals and share experiences to collectively improve service delivery.

Agenda

Positive enrollment experiences are critical for HHS agencies as they build trust along the journey of providing essential programs. Yet, consumers of government services are not always immediately comfortable with personalized communications. This session will empower agencies to help enrollees realize that personalization leads to better results on their behalf.

This session will explore practical use cases demonstrating the four stages of HHS enrollment: Awareness, Trust and Consideration, Decision and Action, and Management and Engagement. Learn how federal and state HHS agencies have created intuitive digital experiences that reduce barriers and drive successful enrollment.

Statistics show personalized messages improve overall engagement by 30%, making it easier for individuals to navigate and complete their enrollment. Discover strategies to build credibility, engage participants, and manage ongoing relationships to ensure better outcomes for public health programs. This workshop will explore practical insights on how to enhance enrollment processes and improve public program engagement.

Slide Deck
Speakers
Angy Peterson
VP Experience Group
Charlotte Lee
Strategic Account Growth Director
Jeff Tzucker
Experience Group Manager
Nick Geier
Experience Group Manager
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