We’ve highlighted many local government organizations using digital communications to increase the effectiveness of their programs on our blog. Some are capitalizing on the use of storytelling to connect their mission to their messages and better engage stakeholders. Others, like Prince George’s County Public School District are using new mobile technology such as SMS/text messaging and email to connect more parents to the school’s communications.
This week, the City of Saint Paul and the Saint Paul Public Schools kicked off their innovative local summer learning campaign with a new parent-focused summer-program text service. This service will send parents tips to keep their children active and learning throughout the summer.
How can parents get alerts? There are two very easy ways to sign up using your mobile phone, all centrally managed through GovDelivery for the city:
And voila! You’re signed up for the Saint Paul summer learning program. Standard messaging and data rates may apply.
Bookmarks with steps to subscribe and the city’s Summer Countdown activity are available at Saint Paul libraries and recreation centers. By using its vast network and combining multiple channels of distribution (mobile, email and print) the city and school district is ensuring it reaches the widest audience possible with its summer learning program, so more parents and kids keep both their brains and bodies active during the summer.
If you or someone you know lives in the Saint. Paul area, or you’d just like to see firsthand how a multichannel text message campaign can work to jumpstart a community program, sign up to receive summer learning reminders on your mobile device!
