Granicus expands Government Experience Cloud with AI-powered analytics and intelligence

New GXI Professional extends Government Experience Cloud (GXC) with end-to-end experience analytics and recommendations; Granicus to showcase the innovation at the Government Experience Virtual Summit on September 17

Washington, D.C. – Granicus, the leader in public sector experience solutions, today announced a major expansion of its Government Experience Cloud platform with the addition of comprehensive AI-powered analytics and intelligence. Government Experience Insights (GXI) Professional helps agencies continuously measure and improve their digital experiences to ensure resident engagement and service delivery goals are achieved. Granicus will showcase GXI Professional, exclusively available to GXC customers, at the Government Experience Virtual Summit on September 17.

Government Experience Cloud is Granicus’ purpose-built platform that helps public sector organizations deliver seamless digital experiences and services to the people they serve. Thousands of agencies across the U.S. and globally leverage GXC’s end-to-end experience capabilities to grow and strengthen resident engagement, deliver services more effectively, improve efficiency, ensure compliance, and increase transparency. Now included with GXC, GXI Professional insights and analytics helps agencies understand how experiences perform across audience segments, identify where friction is impairing results, and prioritize actions that will have the greatest impact on improved outcomes.

Powered by intelligence derived from 30 billion anonymized annual government interactions across more than 7,000 government organizations, GXI Professional leverages advanced AI and machine learning to analyze experience data generated across the public sector’s most adopted experience platform globally, GXC, to derive rich industry benchmarks and best practices. This embedded industry intelligence allows GXI to deliver prioritized, actionable insights and recommendations for each agency experience and resident journey to help staff continuously improve service delivery, engagement, satisfaction, and impact.

“Historically agencies have had to stitch together isolated and incomplete reports to try to determine how digital experiences are performing. GXI Professional is designed to not only bring a unified view of the customer journey, but to leverage advanced AI and our global best practices to bring empirical data to the important question of what to do next,” said Mark Hynes, CEO of Granicus. “By identifying friction points, surfacing improvement opportunities, and measuring the impact of changes over time, GXI Professional helps government teams focus limited resources on the improvements that can deliver the greatest benefit for residents and demonstrate their results empirically.”

With GXI Professional, government teams can:

• Diagnose resident experience friction: Measure how digital journeys perform across audience segments, identify where friction is impairing results, and prioritize the issues most likely to affect satisfaction, access and experience goals.
• Prioritize action: Translate complex experience signals into clear recommendations for content, forms, outreach and digital service improvements.
• Measure progress: Track changes in experience, engagement and behavior over time, giving leaders evidence of what improved and where more attention is needed.
• Integrate analytics into delivery: Connect insights to communications, websites, forms and service experiences agencies already deliver through Government Experience Cloud, without adding another disconnected analytics tool.

Granicus delivers public-sector expertise with GXC and GXI Professional to help agencies translate insights into measurable improvement. Granicus practitioners work alongside government teams to interpret findings, prioritize opportunities, and establish repeatable improvement processes that strengthen resident outcomes.

“GXI Professional combines AI and one of the largest government experience datasets available to help leaders identify and address the improvements that matter most,” said Karthik Anbalagan, General Manager for Emerging Technologies. “Seeing a decline in benefits applications? GXI will help you identify what’s driving dropoff, where customer journeys break down, and how to turn them around so your residents can complete their tasks online.” That’s the difference between reporting data and understanding what to do next,” added Anbalagan.

Exclusive invitation for GXC Customers

Granicus is inviting Government Experience Cloud customers to gain early access to GXI Professional. Participants will receive an AI-driven assessment of their digital experiences that identifies initial opportunities to reduce friction and improve resident outcomes, and a guided implementation of GXI to implement ongoing recommendations and continuous improvement. Customers can contact their Granicus Experience Partner for more information.

Learn More at the Government Experience Virtual Summit on September 17

At the Government Experience Virtual Summit, attendees will get an early look at GXI Professional and learn how leading agencies are using the Government Experience Cloud platform to modernize service delivery, strengthen engagement, and improve resident outcomes. To register, visit granicus.com/gxvs

About Granicus

Granicus is the global leader in customer experience technologies and services for the public sector, supporting more than 7,000 public sector organizations worldwide. Through its Government Experience Cloud (GXC) platform, Granicus helps public sector organizations deliver trusted, accessible and impactful digital services. With its AI-powered digital agent and analytics solutions, Government Experience Agent (GXA) and Government Experience Insights (GXI), Granicus supports public sector organizations in the responsible application and delivery of AI across the public sector.