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Leading Experts Share Trends in Digital Communications and Social Media on GovLoop Online Training

GovDelivery, the leading provider of cloud-based public sector communication solutions, announced that it has partnered with GovLoop to deliver a webinar on Tuesday, August 12, 2014 at 2:00 p.m. ET, titled “Does Government Need an Exit Strategy for Facebook?” The complimentary training webinar will feature a panel of experts from across state and local public sector discussing the changing trends in digital communications and its impact on an organization’s ability to engage citizens and stakeholders.

The panel of digital communications gurus includes: Derek Belt, Social Media Specialist, King County, WA; Maurice Chaney, Media and Communications Specialist, Sacramento, CA; and Amy Larsen, Client Success Consultant, GovDelivery. The discussion will center around the ongoing debate on the effectiveness of social media and how government organizations can bolster connections with stakeholders when social media isn’t meeting communications goals. The online training will follow a live chat format, so attendees should bring social media questions or submit them ahead of time by tweeting @GovDelivery with #GovD14.

“The ability to effectively connect with and use communications to engage citizens is playing an increasingly important role in achieving overall mission results for public sector organizations,” said Scott Burns, CEO and co-Founder of GovDelivery. “At the same time, today’s digital era presents challenges for public sector communicators, not the least of which is managing a seemingly ever-growing number of communication channels. We’ve brought together an expert panel to discuss how social media fits into that mix and whether this channel is actually helping organizations engage more citizens, function more efficiently and drive mission success.”

Registration for the “Does Government Need an Exit Strategy for Facebook?” online training is free but required at http://bit.ly/exit-pr.