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How-to Foster Engagement with Underserved Communities

Download: Slide Deck
Related Content:
Mobile Fact Sheet – Pew Research Center
Speakers: Angy Peterson, Charlotte Lee, Nick Geier

With government placing an increasing emphasis on supporting underserved communities, agencies are tasked with expanding accessibility to government programs. But how can agencies build and foster equitable experiences?

It’s simple: communication. Delivering seamless and secure federal government services requires strategic communications that thoughtfully navigate citizens through the services process.

Watch this webinar to learn:

  • Why communication is the foundation of customer experiences (CX) and how it reduces frustration for customers and staff alike
  • How data can be leveraged to drive inclusivity outcomes
  • Tips for implementing a multi-channel strategy that raises program awareness with all citizens
  • Benefits of creating customized outreach that encourages engagement

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