BENEFITS
Get insights to grow your audience and drive outcomes
Expand your digital reach
Measure and expand your digital reach
Understand your entire served population to determine where unengaged segments exist and opportunities for increasing digital reach and enrollment.
Target outreach for higher engagement
Leverage AI to mine constituent behaviors and audience characteristics that drive differentiation, including segmentation drivers that were unknown or difficult to perceive. Target rich segmentation and personas with tailored outreach, messaging, and experiences that have the highest rate achieving targeted outcomes (e.g., identify those with highest risk of flu complications and deliver customized information across targeted channels about this year’s flus shot).
Optimize experiences to increase user success
Track user journeys and experiences across constituent groups and audiences to identify areas that create challenges for some — or all — and rectify them, including where people are having difficulty finding information, completing applications, understanding compliance requirements, enrolling in programs, or accessing services across the web, call centers, and more.
Track program impact and KPIs
Assess performance and ROI against specific program goals and outcomes across constituent groups. Track progress and measure impact of experience changes over time.
Adapt to evolving agency priorities
Continuously optimize and update goals, data sources, and dashboards to align with evolving mission objectives with support from Granicus’ experience experts.
Measure and expand your digital reach
Understand your entire served population to determine where unengaged segments exist and opportunities for increasing digital reach and enrollment.
Target outreach for higher engagement
Leverage AI to mine constituent behaviors and audience characteristics that drive differentiation, including segmentation drivers that were unknown or difficult to perceive. Target rich segmentation and personas with tailored outreach, messaging, and experiences that have the highest rate achieving targeted outcomes (e.g., identify those with highest risk of flu complications and deliver customized information across targeted channels about this year’s flus shot).
Optimize experiences to increase user success
Track user journeys and experiences across constituent groups and audiences to identify areas that create challenges for some — or all — and rectify them, including where people are having difficulty finding information, completing applications, understanding compliance requirements, enrolling in programs, or accessing services across the web, call centers, and more.
Track program impact and KPIs
Assess performance and ROI against specific program goals and outcomes across constituent groups. Track progress and measure impact of experience changes over time.
Adapt to evolving agency priorities
Continuously optimize and update goals, data sources, and dashboards to align with evolving mission objectives with support from Granicus’ experience experts.
