GOVERNMENT EXPERIENCE CLOUD

Engagement Cloud

Better connect with and understand the public, helping move beyond generic, one-size-fits-all communications to meaningful, tailored messages and notifications that foster genuine dialogue and understanding.

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Overview
Outcomes
Features
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FAQ

OVERVIEW

Connect to your people

Engagement Cloud combines public-sector expertise, data insights, and advanced end-to-end tools to keep residents engaged throughout the entire public-service lifecycle. It delivers relevant, accessible experiences at every touchpoint — from onboarding campaigns and multi-step enrollments to everyday transactions and ongoing feedback — across email, social, web, and SMS.

A smiling middle-aged man looking at his phone, swiping through emails. Text overlay: '97% less time spent sending emails,' showcasing improved efficiency in digital communication.

DRIVE SELF-SERVICE

Increase efficiency with effective engagement

Deliver clear, tailored communications at every stage of the user journey. Address issues promptly and build positive interactions with stakeholders at scale.

“For smaller agencies like ours, [Engagement Cloud] gave us the power of a major marketing firm. It expanded and deepened our ability to communicate with the public and customers without having to hire more people.”

Alexia Retallack, Program Specialist, Pioneer Community Energy, California

Read Pioneer's success story

A person typing on their laptop, with positive social media icons and a data-connected globe overlay. Text overlay: '500% increase in event attendance,' highlighting the impact of effective digital engagement strategies.

ENGAGE YOUR COMMUNITY

Grow public participation

Establish compelling and accessible ways for constituents to express their views and actively participate in decision-making processes.

“There's a lot of things we offer on the base that people don't really know about. But now because of [Engagement Cloud] we can reach them.”

Wyatt Smalling, Marketing Director, SLD 30 Force Support Squadron, Vandenberg Space Force Base

Read Vandenberg Space Force Base's success story

INCREASE ADOPTION

Elevate program enrollment

Simplify the process for constituents to explore and engage in relevant government initiatives through focused outreach and streamlined enrollment procedures.

“The goal was to create a transit system people wanted to use and found beneficial. To do that, we needed input from riders and, just as importantly, people who were not using the existing system.”

Kelly Sfetkidis, Manager of Communications and Public Relations, Leamington, ON

Read Leamington's success story

A young Asian woman smiling while using her tablet, with positive user experience feedback icons floating in the background. Overlay text: '46% increase in agency trust score,' highlighting improved user satisfaction and trust.

BUILD TRUST

Improve access, understanding, and trust

Offer transparent information and user-friendly resources to help constituents easily access and comprehend government services and programs. Leverage stakeholder input to provide more relevant and impactful services, programs, and policies.

“This is really an amazing, holistic effort to address pain points and moments that matter through early and comprehensive communications. ... Yes, it’s digital. Yes, it’s early email communication. But at the end of the day, it’s keeping things simple so they can access the information at the time and in the manner they want it.”

Barbara C. Morton, Deputy Chief Veterans Experience Officer, U.S. Department of Veterans Affairs

Read the Veterans Experience Office's story

CLOUD FEATURES

Build meaningful connections to drive better outcomes with Engagement Cloud

Granicus’ holistic communication and engagement solution helps you treat each user as the individual they are and give teams everything they need to deliver great experiences to those they serve.

Multichannel digital communications

Reach constituents on whatever channel suits them best — whether that’s mobile, email, social, or web — with a 98% deliverability rate. From one-off campaigns to step-by-step enrollment experiences to always-on workflows.

Read the communications benchmark

Targeted audience segmentation

Target stakeholders specifically based on how they’ve interacted with your agency. Leverage consented first-party data to enrich individual user profiles so you can give constituents the tailored experience they expect.

A diverse group of women smiling and reacting to tailored messages received on their cell phones. Overlay of engagement tools in Granicus' Engagement Cloud, including Targeted Engagement.

Engagement and sentiment collection

Capture constituent feedback anytime, anywhere. Create modern mobile-first engagement experiences to learn what constituents think and how they feel about agency initiatives. Then adapt where necessary.

Read the engagement benchmark report

A young father riding his bicycle with his two daughters on a cycling path next to a public park. Overlay 1: Granicus' engagement platform showing his feedback during a transport planning initiative, where he requested the cycling path. Overlay 2: Sentiment analysis software analyzing his feedback as positive, highlighting community-driven improvements.

Technology alone is not enough

Technology is only one component of creating a successful digital government. The right partners ensure technology is aligned with the people and processes that make for great government experiences. Granicus Experience Services are included for all Service Cloud customers, providing a strategic partnership in the design, delivery, and optimization of government experiences that drive measurable outcomes. Starting on day one, access a suite of services, including technical training, on-demand videos, step-by-step templates, and expert-led consulting workshops to upskill your teams and reduce risk.

Learn more about our experience services

A male and female government employee collaborating on a Zoom call while receiving expert guidance and insights from Granicus' Customer Experience Services team.

Data insights and AI-enabled government experiences

Gain a holistic view of the citizen experience with advanced analytics and real-time benchmarking using Granicus Government Experience Insights (GXI) and help constituents securely and safely navigate government information and deliver instant, accurate, accessible, multilingual services support with Government Experience Agent (GXA), Granicus’ AI-powered, public-sector trained digital assistant, offering 24/7 support.

A male and female colleague leaning over a desk reviewing data analysis results. Overlay: A survey analytics line chart displaying responses over time, alongside GXI AI insights for actionable decision-making.

ENGAGEMENT CLOUD

Deliver the experiences that matter most

Explore how Engagement Cloud helps governments deliver exceptional experiences for all.

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SUCCESS STORIES

Engaged communities around the globe

Raising morale to infinity & beyond: Vandenberg Space Force Base boosts engagement with govDelivery

Party time, excellent! How Aurora is maximizing the impact of its digital services

How Dunedin, FL, created the community’s go-to information source

How Ada County Highway District improved engagement with digital solutions

Life is a highway: How Kansas DOT engaged their community for a major road project

How NOACA leveraged digital tools to create greater community connections

View all success stories

Resources

Explore the essential software for changemakers

2024 Public communications benchmark: Making stronger connections to deliver better experiences

2024 Civic engagement benchmark: Discovering what matters to your community

What is an engagement ecosystem and how can agencies use it to learn about users and create services that meet their needs?

The Rise of the Engagement Ecosystem

View all resources

SOLUTIONS

Engagement Cloud solution suite

Build trust, engagement, and transparency with constituents through improved government communications technologies and strategies.

FAQ

Engagement Cloud FAQ

What is Engagement Cloud and how does it help governments?

Engagement Cloud is Granicus’ comprehensive solution designed to help governments connect with residents through personalized, accessible experiences. By combining decades of public-sector expertise, advanced technology, and actionable data insights, it enables seamless interactions across email, social, web, and SMS — from onboarding campaigns to everyday transactions and ongoing feedback.

With Engagement Cloud, governments can:

Build a modern data foundation to better understand resident needs.
Make informed decisions to enhance trust, satisfaction, and participation.
Improve program efficiency and effectiveness through streamlined processes.

Engagement Cloud empowers governments to create meaningful connections with residents while driving better outcomes for communities.

What are the benefits of using Granicus' Engagement Cloud for governments?

Granicus’ Engagement Cloud helps governments build trust, improve efficiency, and enhance resident experiences through innovative digital solutions. Key benefits include:

Boost trust & satisfaction: Simplify access to information and services with clear, accessible communication that cuts through complex government structures.
Increase public participation: Engage residents with accessible tools that make it easy to share feedback and participate in decision-making.
Improve program effectiveness: Deliver tailored content and streamline enrollment for over 360M subscribers.
Optimize agency performance: Gain actionable insights and consolidate reporting with secure, flexible APIs to enhance workflows and decision-making.
Empower teams: Access a full-service digital agency to upskill staff and design programs that improve constituent experiences.
Reduce costs: Convert manual processes into cost-effective, data-driven digital service journeys.
Deploy proven technology: Implement lightweight, easy-to-use platforms at a fraction of the cost of building home-grown systems.
Automate communication: Send targeted, tailored messages that guide users to the right outcome, reducing reliance on call centers or in-person interactions.

Engagement Cloud is designed to help governments modernize operations, increase engagement, and deliver better outcomes for citizens and the people that serve them.

What key features are available in Engagement Cloud?

Engagement Cloud offers a comprehensive suite of tools designed to enhance government-resident interactions through secure, equitable, and user-friendly solutions. Key features include:

End-to-end engagement tools: Multi-channel, secure, and equitable two-way engagement solutions tailored to every government use cases.
Experience services: Continuous support and strategic guidance to deliver resident-focused digital experiences.
Data insights: Collect, evaluate, and leverage organizational-wide user data to inform strategy and improve experiences for residents and staff.

These features empower governments to create seamless, impactful interactions that drive trust, participation, and efficiency.

How does Engagement Cloud reduce costs for government?

Engagement Cloud helps public sector organizations reduce costs by:

Automating manual processes and communications into efficient, digital service journeys.
Replacing costly call centers and in-person interactions with targeted, automated messages that guide users to the right outcome.
Offering proven, easy-to-use technology platforms at a fraction of the cost of building custom systems.
Streamlining operations and improving program efficiency through data-driven insights and tools.

These cost-saving features allow governments to allocate resources more effectively while delivering better services to the public.

How does Engagement Cloud work with Service Cloud and Operations Cloud?

Engagement Cloud is one instance of Granicus’ Government Experience Cloud (GXC), our solutions for delivering unified experiences for every government interaction. Connect with a Granicus representative today to learn more about how these solutions are helping more than 6,500 public sector organizations worldwide empower their teams to develop lasting community engagement, deliver high-quality digital services, and operate more efficiently.

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