Pioneer had been expending precious energy and personnel resources to communicate with residents and businesses about their utility options and other offered programs. They sent emails the old-fashioned way, in blocks of only a couple thousand people at a time. “It was very clunky and inefficient,” said Alexia Retallack, Program Specialist II at Pioneer Community Energy. “We had been working that way since 2018, waiting for the opportunity to implement a mass communication tool.” After the board of directors requested an increase in communications, Pioneer turned to govDelivery to provide better, faster, more targeted communications to customers, residents, and businesses. “We were familiar with the flexibility and power that govDelivery offered,” said Retallack. “We just needed the chance to bring it online.”
Retallack—who was already an advocate of govDelivery after seeing it in action—had the task of selling the rest of her executive team on the software investment. The sticking selling points she cited were:
- The ability to eliminate the threat of being blacklisted using govDelivery’s whitelisting feature
- The promise of cost savings gained from switching from physical to electronic mail
- The opportunity for increased customer, resident, and business communications while decreasing the demand on staff time and resources
- The availability of metrics to measure, gauge, and improve communications and strategies
In El Dorado County alone, printing and postage costs could be roughly $62,000 for new customer enrollment notices. In Placer County—a larger, more densely populated area—enrollment printing and postage costs tallied up to $152,000. With govDelivery, the cost would have dropped to $55,000. Joint Rate Mailers—which are typically sent to 105,000 residents—would save Pioneer between $40,000 to $45,000 to send electronically. The price to mail out privacy notices could also be cut by about $16,000 using govDelivery. Not only could govDelivery save printing and postage costs, but it could also reduce the greenhouse emissions associated with the printing and mailing process, which includes the production of paper and automotive travel.
Needless to say, the executive team was sold on govDelivery’s cost-saving potential and overall ease of use.