Granicus, the leading provider of government experience technology, is launching a new product naming taxonomy designed to enhance clarity and consistency across our extensive portfolio of solutions — making understanding what our solutions do as intuitive as it is to use them.
This strategic update transforms how our government and destination marketing organization (DMO) partners identify and understand our capabilities, moving from brand-specific product names to functional, purpose-driven naming conventions. The initiative reflects Granicus’ commitment to delivering streamlined government experiences that prioritize user understanding and operational efficiency.
The case for simplified product names
Government organizations operate in complex technological environments where clarity and efficiency are paramount. Legacy product names often create unnecessary barriers to understanding, particularly when organizations have multiple solutions working in tandem.
The updated naming convention prioritizes clarity through functional descriptors that immediately communicate each product’s core purpose. The new structure uses descriptive terms that align with government operational categories rather than relying on brand-specific names that might not clearly indicate functionality. This approach eliminates confusion and reduces the learning curve for government staff responsible for technology implementation and management.
Consistency across the product portfolio creates additional operational benefits. Organizations can more easily categorize, discuss, and integrate these solutions into their existing workflows when product names follow standardized conventions. This consistency extends beyond individual products to encompass the entire Granicus ecosystem of government experience technology.
The functional nature of the new naming structure also supports strategic decision-making processes within government organizations. Technology leaders can quickly identify which capabilities align with their operational objectives, streamlining procurement and implementation timelines.
Complete product name transitions by category
The comprehensive naming update affects products across all major Granicus solution categories, ensuring consistency throughout the entire portfolio.
Engagement & Sentiment Solutions receive clear functional identifiers:
- govDelivery becomes Communications, reflecting its role in government communication strategies.
- EngagementHQ transitions to Sentiment & Feedback, clearly indicating its purpose in gathering and analyzing public input.
- OpenCities becomes Websites & CMS OE, while govAccess and Vision become Websites & CMS VE, specifying those solutions’ website and content management functionality.
Customer Service Capabilities adopt names that immediately communicate their service delivery focus:
- govService and Firmstep become Service Request Management – UK, indicating both functionality and geographic specialization.
- OneView transitions to Service Request Management, providing clear identification of its ticketing and request handling capabilities.
- OpenForms becomes Forms & Workflow – Enhanced, specifying both its form creation capabilities and advanced workflow features.
Regulatory & Compliance Products receive names that align with government compliance requirements:
- AMANDA becomes Permitting & Licensing – Enterprise, clearly indicating its comprehensive permitting management capabilities for larger organizations.
- SmartGov becomes Permitting & Licensing – Enhanced, differentiating its service level from the enterprise option.
- Host Compliance transitions to Short-term Rentals, specifying its focus on that market.
Governance & Transparency Solutions adopt names that reflect their role in government transparency and operational management:
- GovQA becomes Records Request Management, clearly indicating its FOIA and public records functionality.
- govRecords transitions to Land & Official Records, specifying its document management focus.
- Video solutions receive specific management level descriptors: Granicus Video becomes Video – Self Managed, while Swagit video solutions become Video – Partially Managed and Fully Managed options.
- Agenda Management Products receive clear operational identifiers with service level designations: Legistar becomes Agenda Management LE, OneMeeting agenda management becomes Agenda Management OE, and Peak agenda management becomes Agenda Management PE, providing clear differentiation between service levels while maintaining functional clarity.
Operational continuity and functionality assurance
The naming initiative affects only product identification, not product functionality or operational capabilities. All existing features, integrations, and workflows remain unchanged, ensuring uninterrupted service delivery for government organizations currently using Granicus solutions.
This approach prioritizes continuity while delivering enhanced clarity. Government staff can continue using familiar features and processes while benefiting from improved product identification across communications, documentation, and support interactions.
System integrations, user permissions, and data structures remain intact throughout the transition, minimizing operational disruption while maximizing the benefits of improved naming consistency.
Implementation across Granicus
Granicus recognizes that organizational change requires adequate transition support. The implementation includes a comprehensive transition period that acknowledges both previous and new product names, allowing government organizations time to adapt their internal processes and communications.
Organizations will encounter updated names on the Granicus website and in all market communications, ensuring that external-facing materials reflect the new naming conventions. The Knowledgebase and Support Portal will incorporate the new names, making it easier for government staff to locate relevant resources and support documentation.
Over time, the new capability names will be incorporated directly into product applications, creating seamless alignment between product identification and user experience within each solution.
During the transition period, Granicus will continue referencing both previous product names and new capability names in customer communications, ensuring that organizations can navigate the change at their own pace while maintaining operational continuity.
Advancing government technology through clear communication
The simplified product naming initiative represents more than a cosmetic update; it demonstrates Granicus’ strategic commitment to removing barriers between government organizations and the technology solutions they need to serve their communities effectively.
By prioritizing functional clarity and operational consistency, this initiative supports government organizations in making informed technology decisions that align with their specific operational requirements. The new naming structure creates immediate connections between government challenges and available solutions, streamlining both initial selection and ongoing management processes.
This strategic approach to product naming reflects Granicus’ broader commitment to enhancing government experiences through thoughtful, user-centered improvements that deliver measurable operational benefits while maintaining the reliable functionality government organizations depend on.
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