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4 Public Sector Approaches to the Thanksgiving Email

Thanksgiving is a time to reflect, be grateful…and hopefully eat a lot of food. It also presents an opportunity for the public sector to reach out to citizens and provide them with information that can make their holiday weekend more enjoyable.

Here are a few ways that cities and counties across the country are putting interesting and useful information in their citizens’ inboxes.

Arlington County, Virginia Has a Recipe for Not Burning Your House Down

Turkey Explosion

Cooking large meals for family and friends is typical during the holiday season. That’s probably why fire claims nearly double during that time, according to insurance company State Farm. Arlington County had safety in mind when it wisely sent a reminder to subscribers with tips to ensure a Thanksgiving free of turkey explosions.

The City of Evanston, Illinois Wants You to Shop Small

Shop Small Evanston

Splashy ads from big-box retailers like to talk up Black Friday and Cyber Monday shopping. Nestled between those two is Small Business Saturday—an unofficial holiday that started in 2010 as a way to support local, mom-and-pop stores. In this news release, the city reminds the press and residents of the importance of small businesses, as well as perks like free parking in downtown Evanston during the holiday season to encourage shopping.

The County of Orange, California Offers Tips for Holiday Travel

John Wayne Airport

Over 50 million people are traveling over 50 miles to visit friends and family this Thanksgiving, with many of them getting there by air. John Wayne Airport in Orange County, California kindly sent subscribers this email, reminding travelers to plan ahead. It also offered links to resources like its real-time parking availability tool to check for space at ramps, passenger drop-off information, what to expect with wait times and general TSA guidelines to make the never-fun process of boarding a plane a little easier.

The County of San Diego, California Suggests Giving to the Less Fortunate

San Diego County

While many families will eat themselves into a tryptophan-induced coma this Thanksgiving, some aren’t as fortunate as others. San Diego County reminded subscribers that one way to show thanks is to give to those who might otherwise go hungry this season. They provided a link to information for a local food drive.

This Thanksgiving, Granicus is grateful for tireless work that public sector employees like you do every day. Ready to make the messages you send to citizens stand out from the crowd? Check out our guide, 12 Awesome Public Sector Emails.