ENGAGEMENT CLOUD

Federal Experience Cloud

Set a new standard for citizen experience with the communications and engagement platform, decision-grade insights, and dedicated expertise needed to reach more people and drive digital self-service. Expand, understand, and segment your audience for clear, data-driven communication journeys that increase trust and engagement, lower costs, and deliver measurable results.

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OVERVIEW

Secure, citizen-centric engagement

Federal Experience Cloud gives agencies the power to turn communication into action with a modern, secure digital experience and communications solution. With Federal Experience Cloud, agencies get a platform built specifically for federal government that blends secure technology, smart data, and expert guidance to connect with people in ways that matter — fast, clear, and measurable.

 
Federal program participant engaging with digital communications on a mobile device, representing audience growth and targeted outreach through Granicus Federal Experience Cloud.
GROW YOUR COMMUNITY

Find and expand your audience

Identify who you need to reach (e.g., newly eligible, at-risk populations, language-specific segments), then get them to opt-in through targeted, compliant outreach using enriched, insightful data — ensuring critical information reaches the right populations at the right moment.

“We didn’t have the budget for a big advertising campaign with billboards or television spots. We had an on-the-ground strategy in each state, and the Granicus Experience Group was critical in helping us expand our audience and awareness at the level we needed.”
Randall Smith, Director, HIRE Vets Medallion Program, Department of Labor
Hire Vets Medallion Program increases applications by 127%
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KNOW YOUR AUDIENCE

Understand people, not just inboxes

Turn every interaction into insight to grow and adapt your understanding and strategy in real time. Capture audience behaviors, preferences, demographics, and priorities to see what different groups need, how they respond, and where gaps exist — so every message can be relevant, targeted, and timely. 

“Our ultimate goal is to connect those who need help or support with all of the available resources. And so much of our success hinges on our ability to effectively reach new audience members, keep them engaged, and drive them to the resources they need.”
Peggy Willoughby, Director of Communications, National Center for PTSD, Department of Veterans Affairs
Expanding access to PTSD services and programs
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EMPOWER CITIZENS

Guide with clarity

Use multichannel targeting to meet people where they are, reduce confusion, and nudge toward self-service — without increasing staff burden. Design and execute communication journeys that guide citizens through complex processes with clarity and confidence using automated workflows, targeted messaging, and multichannel delivery.

“The 2020 Census was the first census with the internet as the primary way to respond, and many households took advantage of this option. The majority (nearly 80%) of households that self-responded did so online.”
U.S. Census Bureau
U.S. Census Bureau success
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MEASURE AND OPTIMIZE

Prove and improve over time

Test messages, track outcomes, and see who you’re reaching — and who you’re missing — using advanced analytics on operational and outreach performance data to create a cycle of rapid improvement that strengthens trust, reduces inefficiencies, and ensures outreach drives measurable results. 

“Getting metrics is important. But being able to use actionable data to pivot on strategy and the content that we provide makes an even bigger difference.”
Chip Harman, My HealtheVet Content Strategy Manager, Department of Veterans Affairs
Connecting 1M+ veterans to critical health information
CLOUD FEATURES

Expand outreach while improving efficiency with Federal Experience Cloud

Grow your audience with precision and purpose. For federal agencies, this means going beyond increasing numbers to strategically extending your reach to the right people while deepening trust with the individuals and communities you already serve.

Reach the right people

Reach the right people, every time

Deliver secure, FedRAMP-authorized communications across email, SMS, web, and social — ensuring critical messages reach the right audiences with unmatched deliverability and compliance.

Read the communications benchmark
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Precision targeting built on trust

Precision targeting built on trust

Use consented first-party data and real-time engagement signals to segment audiences and deliver relevant, mission-aligned communications that increase participation and confidence in federal programs.

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Turn engagement into insight

Turn engagement into insight

Capture behavioral and engagement data across channels to understand what works, identify gaps, and continuously improve federal service delivery.

GXI Enterprise
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Experience-led digital transformation

Experience-led digital transformation

Federal Experience Cloud pairs technology with expert federal experience partners to align people, processes, and platforms for measurable, mission-driven outcomes.

A male and female government employee collaborating on a Zoom call while receiving expert guidance and insights from Granicus' Customer Experience Services team.
 
Intelligence that drives action

Intelligence that drives action

Combine real-time analytics with AI-powered assistance to deliver accurate, accessible, multilingual support while improving efficiency, reducing risk, and advancing federal mission goals.

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FEDERAL EXPERIENCE CLOUD

Enhance your service

Learn how Federal Experience Cloud helps federal agencies enhance the citizen experience.

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SUCCESS STORIES

Improving customer experience across the federal government

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Resources

Explore the essential software for changemakers

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SOLUTIONS

Federal Experience Cloud solutions

Build trust, engagement, and transparency with constituents through improved government communications technologies and strategies.

HAVE QUESTIONS? WE HAVE ANSWERS.

Federal Experience Cloud FAQ

Federal Experience Cloud (FXC) is a FedRAMP-authorized communication and engagement platform that leverages multichannel outreach, advanced analytics, and hands-on expertise to help agencies identify the right people (not just email addresses), personalize communication journeys, and continuously improve outcomes with clear, actionable metrics. 

Granicus’ Federal Experience Cloud helps governments build trust, improve efficiency, and enhance resident experiences through innovative digital solutions. Key benefits include:

  • Built for government use
  • FedRAMP Moderate authorization
  • Cross-channel publishing: email, social, web, and SMS
  • Access to Granicus’ 360M+ email subscriber network
  • Advanced campaigns
  • SMS and custom shortcodes
  • Targeted messaging
  • Designated Experience Partner
  • Tailored experience services
  • Digital Program Workshop
  • Premium technical support
  • Outreach and operational data analytics
  • Reduce costs and drive efficiency by converting manual processes into streamlined, automated digital journeys.
  • Engage audiences with targeted notifications and self-service tools that reduce the need for costly call centers and print mailings.
  • Increase program effectiveness by delivering personalized content that reaches the right people at the right time.
  • Minimize waste, fraud, and risk by leveraging advanced AI/ML to enhance transparency, detect fraud in real-time, and simplify processes.
  • Provide timely, accurate information and deliver clear, actionable messaging through multichannel communications.
  • Enhance citizen trust and participation by fostering secure, transparent interactions.

Federal Experience Cloud is a version of Granicus’ Engagement Cloud crafted specifically for federal customers to provide the enterprise-grade, FedRAMP authorized platform and Experience Partner expertise required for multichannel messaging, strategy and campaign management, execution and optimization.

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START YOUR JOURNEY

Connect with Granicus to enhance outcomes, drive efficiency

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