ENGAGEMENT CLOUD

Federal Experience Cloud

Federal Experience Cloud (FXC) is a FedRAMP-authorized digital engagement and analytics solution built specifically to support federal missions. It transforms one-size-fits-all outreach into predictable, targeted, intelligence-rich, and measurable service paths.

FXC empowers agency and program leaders to identify, understand, and reach eligible populations, to orchestrate multichannel digital journeys to completion, and to prove outcomes at national scale. With FXC, agencies can continuously and efficiently drive enrollment, adoption, compliance, and sustained participation across the full lifecycle of their programs.

Get started
Infographic showing three categories:
OVERVIEW

Granicus is trusted by 100% of Cabinet agencies

More than 7,000 government organizations rely on Granicus to expand reach, accelerate citizen self-service, and reduce drop-offs through guided digital experiences. FXC unifies secure multichannel outreach, supported by a network of 360 million opt-in subscribers globally and a proprietary government customer data platform (CDP) that uses more than 1,000 data points to enable precise targeting and relevant messaging. Enterprise analytics go beyond vanity metrics to give leaders clear visibility into what is working, what is not, and where improvement is needed. This foundation is strengthened by the expertise of Experience Partners and Granicus Experience Group (GXG) to support execution, optimization, and accountability, all within a FedRAMP-authorized, DISA Trusted Sender-certified environment.

 
Federal program participant engaging with digital communications on a mobile device, representing audience growth and targeted outreach through Granicus Federal Experience Cloud.
Increase program reach and participation

Tap into a government network reaching 360M people globally

Accelerate program adoption and completion by growing opt-in audiences faster, without costly acquisition. Reach eligible audiences at scale using the Granicus Subscriber Network, the largest public ecosystem of government-connected audiences. With an industry‑leading 98% deliverability, agencies ensure critical messages reach eligible populations from day one. This approach helps prevent missed populations, improves early program uptake, and establishes sustained, compliant engagement from initial awareness through ongoing participation.

“We didn’t have the budget for a big advertising campaign with billboards or television spots. We had an on-the-ground strategy in each state, and the Granicus Experience Group was critical in helping us expand our audience and awareness at the level we needed.”
Randall Smith, Director, HIRE Vets Medallion Program, Department of Labor
Hire Vets Medallion Program increases applications by 127%
Hands typing on a laptop keyboard with floating social media icons above. A circular text box shows
Improve outcomes with more relevant data

Understand people beyond their inbox

Every email represents a real person with real needs requiring individual attention. FXC helps agencies go beyond inbox behavior to understand constituents’ needs with relevant, high-quality data. With more than 1,000 data points on real human characteristics, FXC shows agencies what individuals care about and respond to, so they can deliver relevant, timely communications that build trust and lead to higher enrollments, more program participation, and stronger compliance.

“Our ultimate goal is to connect those who need help or support with all of the available resources. And so much of our success hinges on our ability to effectively reach new audience members, keep them engaged, and drive them to the resources they need.”
Peggy Willoughby, Director of Communications, National Center for PTSD, Department of Veterans Affairs
Expanding access to PTSD services and programs
Close-up of a hand holding a smartphone with an email sign-up screen. A circular text overlay states “80% channel shift to online self-service.
Multichannel outreach to empower digital self-service

Guide citizens through digital journeys

Use automated, multi-stage service paths at scale across email, SMS, social media, and web to increase citizen satisfaction and program performance while reducing costs. A single solution guides target populations from initial awareness or eligibility through ongoing engagement, full adoption, benefit understanding, compliance, and continued use of self-service channels. Automated activity-based triggers and one-to-one messaging reduce manual outreach time by up to 90%, freeing leaders and staff to focus on strategic priorities instead of manual work.

“The 2020 Census was the first census with the internet as the primary way to respond, and many households took advantage of this option. The majority (nearly 80%) of households that self-responded did so online.”
U.S. Census Bureau
Driving digital self-service in the first online Decennial Census
Smiling woman in yellow sweater uses a tablet. Overlays display ratings and stars. A circle shows
Decision-grade analytics, audit-ready proof

Provide defensible evidence and drive continuous improvement

Access decision-grade, audit-ready measurement. An outcome-focused, AI-assisted analytics platform shows what drove people to action, what didn’t, who was missed, and what to do next. This evidence-based approach is strengthened through support from Granicus’ Experience Partners, who translate measurement data into actionable guidance to optimize outreach, prevent drop-offs in the user journey, and better inform leadership and funding decisions.

“What VA has done … is to help furnish the department with the ability to channel those insights and data points to understand [the veteran experience], first and foremost, and to utilize data to make process improvements, create new tools, develop different training, create a new website or a mobile app, and anything in between to really enhance the experience based on what veterans are telling us."
Barbara C. Morton, Deputy Chief Veterans Experience Officer, Department of Veterans Affairs
Using decision-grade data to deliver better outcomes for staff and the public
CLOUD FEATURES

Expand outreach while improving efficiency with Federal Experience Cloud

Grow your audience with precision and purpose. For federal agencies, this means going beyond increasing numbers to strategically extending your reach to the right people while deepening trust with the individuals and communities you already serve.

Audience identity and dynamic segmentation
Arrow Right Circle Red

Audience identity and dynamic segmentation

Identify eligible audiences faster to expand enrollment, compliance, and visibility into remaining gaps—then use dynamic segmentation to move beyond blast communications to fluid, always‑on campaigns that build trust and optimize outcomes.

A happy, athletic African-American couple signing up for community news and updates on their phone. Overlay 1: A phone screen showing the sign-up screen and account dashboard. Overlay 2: An email message sent, highlighting a 98% deliverability rate for government emails.
Centralized outreach
Arrow Right Circle Red

Centralized outreach

Deliver secure communications across email, SMS, web, and social media — ensuring eligible and priority populations receive critical messages.

A diverse group of women smiling and reacting to tailored messages received on their cell phones. Overlay of engagement tools in Granicus' Engagement Cloud, including Targeted Engagement.
Experience services
Arrow Right Circle Red

Experience services

Experience Partners provide government-specific expertise, proven best practices, and hands-on strategic guidance. These government experience experts help agencies interpret insights, refine journeys, strengthen outreach, and continuously drive results without placing the burden solely on internal staff.

For initiatives that require deeper CX strategy, design, or execution, Granicus Experience Group (GXG) offers a human-centered, data-driven approach to audience management, segmentation, campaign design, and ongoing optimizations.

Learn more about how to embed GXG with your team.

A male and female government employee collaborating on a Zoom call while receiving expert guidance and insights from Granicus' Customer Experience Services team.
 
Measurement, analytics, and optimization
Arrow Right Circle Red

Measurement, analytics, and optimization

GXI Enterprise is an intelligence foundation that powers proactive program reviews — analyzing audience reach, engagement behavior, and journey friction to identify where outcomes are at risk, guide corrective action, and measure impact over time.

A person in a city setting smiles while checking their phone, holding a coffee. Overlayed graphs show click rate trends and monthly engagement metrics.
Security and compliance
Arrow Right Circle Red

Security and compliance

Federal outcomes require federal-grade trust. FXC’s FedRAMP-authorized environment and DISA Trusted Sender certification ensure critical program communications reach the public — not their spam folders — and avoid delays, failed outreach, and security compliance issues.

A person looks at a computer screen displaying colorful bar and pie charts. Overlay text reads
FEDERAL EXPERIENCE CLOUD

Drive mission-critical outcomes

Learn how Federal Experience Cloud helps federal agencies turn outreach into measurable mission results.

Get started
Business woman outdoors
AFT Logo
DFPI logo
city of Austin logo
Wenatchee Valley College Logo
Department of Labor Logo
MDHHS Logo
City and County of Honolulu Logo
My HealthEVet Logo
Kansas City Logo
Nova Scotia Logo
Nashville Logo
PTSD logo
WSDOT Logo
SUCCESS STORIES

Improving customer experience across the federal government

View all success stories Icon-success-story-star
Resources

Explore the essential software for changemakers

View all resources book-resources-icon
SOLUTIONS

Federal Experience Cloud solutions

Build trust, engagement, and transparency with constituents through improved government communications technologies and strategies.

HAVE QUESTIONS? WE HAVE ANSWERS.

Federal Experience Cloud FAQ

FXC is a FedRAMP-authorized digital engagement and analytics solution purpose-built for U.S. federal agencies to identify and reach eligible populations, guide people through multichannel service paths, and track impact on mission performance — all while significantly reducing operating costs compared to traditional outreach and engagement methods.

While Granicus Communications (govDelivery) provides trusted, high‑deliverability email and SMS to reach large audiences, FXC extends the core Communications layer with advanced capabilities such as conversational SMS, multi‑stage campaign automation and testing, cross‑channel journey orchestration, and decision‑grade analytics. All of this is delivered in a FedRAMP‑authorized environment and backed by government‑specific expertise through a designated Experience Partner and the Granicus Experience Group, ensuring agencies don’t just send messages, but continuously improve performance over time.

FXC combines an experience partner model, continuous analytics, and lifecycle engagement. Granicus experts stay engaged to help agencies refine strategies over time, while real-time insights show what’s working and where to adjust. Lifecycle engagement ensures agencies reach constituents at the right moments to drive sustained outcomes, not one‑time wins.

After launch, FXC continuously identifies eligible and at‑risk populations so coverage stays current as conditions change, optimizes journeys based on real performance signals, and conducts regular performance reviews tied to outcomes. A named Experience Partner provides ongoing accountability to ensure progress is sustained across the full program lifecycle.

FXC delivers decision‑grade analytics that give agencies clear, defensible insight into program performance and outcomes. These analytics support transparency and reporting needs while aligning with audit readiness expectations, helping agencies document decisions, demonstrate impact, and respond confidently to oversight without adding operational burden.

Granicus’ Federal Experience Cloud helps governments build trust, improve efficiency, and enhance experiences through innovative digital solutions. Key benefits include:

  • Solutions built for government use
  • FedRAMP authorization
  • Cross-channel publishing: email, social media, web, and SMS
  • Eligibility-driven reach
  • Customer Data Platform (CDP) for targeted outreach
  • Continuous engagement
  • Access to Granicus’ 360M+ email subscriber network
  • Advanced comms campaigns
  • SMS and custom short codes
  • Designated Experience Partner (XPs)
  • Specialized Granicus Experience Group (GXG) services for advanced strategy and campaigns
  • Tailored experience services
  • Digital Program Workshop
  • Premium technical support
  • Outreach and operational data analytics
  • Ensure eligible people receive the right messages at the right time so your program meets its adoption and completion targets.
  • Improve participation while protecting program integrity and reducing risk.
  • Reduce costs and drive efficiency by converting manual processes into a streamlined, automated digital journey.
  • Engage audiences with targeted notifications and self-service tools that reduce the need for costly call centers and print mailings.
  • Minimize waste, fraud, and risk by leveraging advanced AI/ML to enhance transparency, detect fraud in real-time, and simplify processes.
  • Provide timely, accurate information and deliver clear, actionable messaging through multichannel communications.
Government professional engaging with digital services on a tablet, reflecting improved citizen experience and efficiency with Granicus Federal Experience Cloud.
START YOUR JOURNEY

Connect with Granicus to enhance outcomes, drive efficiency

Get started