Create a gameplan that brings the team together for a World Cup experience the whole community can enjoy.
The 2026 World Cup will be one of the biggest sporting events of all time, with more than 6.5 million people descending on 16 host cities across the U.S., Canada, and Mexico. The games will generate billions of dollars in tourism revenue for those cities and the surrounding communities while showcasing these destinations on the world stage.
That influx of visitors will cause chaos for communities that don’t plan ahead and coordinate efforts between governments, destination marketing organizations (DMOs), and transportation agencies.
Our public sector and destination marketing solutions are purpose-built to meet a moment like this — with technology designed to improve communication with residents, businesses, visitors, and other governments and DMOs, fostering stronger engagement and building trust when it matters most.
Download our guide to community collaboration to learn more about how governments, DMOs, and transportation agencies can work together to provide the best World Cup experience for everyone.
Governments have a responsibility to ensure public safety and the continuity of public services during mega events, but they should also be encouraging the community to get in on the excitement. Welcoming visitors can be a source of pride and opportunity for the community — boosting local businesses, supporting friends and family whose work benefits from increased foot traffic, and enhancing the overall visibility of the destination for future visitation.
Get the guide: Download the World Cup planning guide
Granicus solutions for governments:
DMOs work to attract and capture the economic opportunities that come with major events. A comprehensive strategy for visitor communications creates a playbook for communities that want to encourage repeat visitation while balancing the interests of residents and local businesses. Community-driven initiatives like volunteer programs help residents to play a role in creating a welcoming environment, fostering local pride and turning major events into shared celebrations that benefit everyone.
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Big events often mean extra traffic and congestion. With an influx of visitors, ensuring smooth operations means anticipating the need for increased and proactive communications with tourists and residents. A simple text message sent at the right time can help manage the massive frustration that can arise from just one unexpected instance of road work or delayed mass transit alert.
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Uniting governments, DMOs, and transportation agencies is how you create a memorable World Cup experience that truly showcases your community. The best outcomes for residents, businesses, and visitors happen when the entire public sector coordinates messaging, shares best practices, and delivers as one community. A unified digital platform makes this critical coordination effortless.
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A massive influx of visitors will mean a lot of short-term rentals in host cities and surrounding communities, including properties that have never been listed before. Identify all the short-term rental listings in your area, ensure hosts are compliant with local regulations, and collect all the rental fees your community is owed.
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Purpose-built tools to unify communications, streamline operations, and maximize impact.
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