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Four Stages of Communications for a Successful Government Customer Experience

Get better outcomes for your outreach, enrollment, or workforce programs by focusing on the customer experience.

Based on Granicus Experience Group’s decade of experience working with governments, we’ve identified four critical communication stages that best enable government to communicate with customers and accelerate progress toward these objectives. These stages represent a thoughtful, targeted way to meet customers where they are to ensure successful government service delivery and mission success.

  1. Awareness & Opt-In
  2. Trust & Consideration
  3. Decision & Action
  4. Management & Engagement

At each stage, this guide outlines the outreach, enrollment, and workforce challenges, and offers tangible solutions borne out by real-world success stories.

Download the white paper and reach out to a Granicus government experience expert to learn more.

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