govDelivery

A Guide to Content Marketing for the Public Sector

Planning for an Effective Content Strategy

Until recently, content marketing was seen as a “nice to have” in government. Publishing the occasional blog post or graphic on social media was considered a win.

The public sector is now understanding the value that content marketing can have on reaching, engaging, and converting citizens to action.

Download this comprehensive guide to learn what content marketing is and how to create and execute a strategy.

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