GUIDE

Best practices for SMS in federal government outreach strategies

Federal agencies are turning to SMS as a powerful tool to engage constituents directly and personally.

“Concise Real-time Action-Oriented and Personal Communications: Best Practices for SMS in Government Outreach Strategies,” provides valuable insights on how agencies can use SMS to foster real-time engagement, gather feedback, and deliver personalized messages that resonate with their audience.

By incorporating two-way SMS, agencies can create stronger connections and encourage active participation.

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Download the guide to discover how AI and machine learning can enhance your SMS outreach, optimize timing and frequency, and seamlessly integrate with existing communication channels like email and social media. Learn best practices for building consent-based SMS strategies and tracking key engagement metrics to refine your outreach efforts.

Learn key strategies for optimizing SMS outreach

  1. How to Build Consent-based SMS Strategies: Understand how to implement opt-in methods that build trust and ensure compliance.
  2. Best Practices for Personalizing SMS Communications: Discover techniques for tailoring messages to meet your audience’s unique needs.
  3. Optimizing Timing and Frequency: Understand how to determine the right timing and message cadence for maximum impact.
  4. Leveraging AI and Machine Learning in SMS Outreach: Explore ways to integrate advanced technologies to improve engagement and outreach efficiency.
  5. Measuring and Enhancing SMS Campaign Success: Gain insights into tracking engagement metrics and refining strategies for better communication outcomes.
Maximize outreach success

Use this new guide to make sure you’re getting the most out of your outreach programs.

Related resources
Two-way text communication: Challenges and use cases for government agencies Reimagining the customer experience: Transforming digital government communications Meeting public expectations with text and two-way communication
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