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6 Stages of an Email That Works

You’ve got mail!

While other forms of citizen engagement often get a lot of hype, the real killer app is email. Email is critical when defining your organization’s digital communications strategy, as a long-lasting and highly-effective method of communicating directly with your audience. But just because email is the killer app doesn’t mean government always knows the best ways to take advantage of its power.

In this infographic, we uncover the six stages you need to follow for email marketing success, with federal, state, local and international examples. Understanding the life cycle of an email can help maximize its power, leading you to greater outreach and increased audience engagement.

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