Measure for impact: Uncovering actionable insights behind the data
1 p.m.-1:30 p.m.
See how Government Experience Insights (GXI) Enterprise gives you a holistic, enterprise wide view of your agency’s engagement efforts for a data-driven, insights-first approach. Turning raw data into valuable insights enables government leaders to efficiently and effectively advance administration priorities, increase program enrollments, boost public participation, and raise awareness of key initiatives.
Real-world trends in government communication
1:45 p.m.-2:15 p.m.
Hear directly from government innovators about how they are reimagining communication and outreach to meet evolving public needs. This dynamic panel will showcase a range of real-world use cases — from targeted messaging to cross-channel campaigns to data-informed engagement strategies. Discover emerging trends, lessons learned, and practical approaches driving stronger connections with communities, increasing program participation, and delivering measurable outcomes.
The AI Era of public communications and engagement
2:20 p.m.-2:50 p.m.
This session explores how agencies are using generative AI to scale outreach, tailor messages to diverse audiences, and cut editing time while keeping content clear, compliant, and human. Learn how AI is becoming a powerful tool for efficient, impactful engagement when grounded in strong data governance — ensuring transparency, security, and trust are built into every step of the process.
The future of Granicus communications: Vision, innovation, and what’s next
2:55 p.m.-3:25 p.m.
Join our Product Management team for an exclusive look at the future of Granicus Communications capabilities. In this session, we’ll share our long-term vision, showcase recent feature enhancements, and walk through key items on the roadmap, including where the industry is going and how Granicus is responding. This is your chance to hear directly from the team guiding the product’s direction and see how upcoming innovations will help you better engage, inform, and connect with your constituents.
Powering self-sufficient citizens with smart notifications
3:30 p.m.-4 p.m.
Explore how to design and execute a self-sufficient, focused communications strategy to reduce service friction, improve outcomes, and build a culture of readiness. Today’s most successful citizen communications strategies don’t just inform — they empower. Sometimes, a simple, well-timed message is all it takes to help citizens get what they need on time, show up prepared, and self-serve online.