Measure for impact: Uncovering actionable insights behind the data
1:15 p.m.-1:45 p.m.
See the power of Government Experience Insights (GXI) Enterprise to gain a holistic, enterprise-wide view of your agency’s engagement efforts. Join us to discover how a data-driven, insights-first approach enables government leaders to efficiently and effectively advance administration priorities, increase program enrollments, boost public participation, and raise awareness of key initiatives.
Real-world trends in government communication
1:50 p.m.-2:20 p.m.
Discover how adopting a customer-centric communication strategy can transform government engagement by treating residents, businesses, and visitors as customers. This session covers redesigning digital platforms and implementing tools that enhance accessibility, empathy, and responsiveness across departments. Learn about the effective use of video campaigns, streamlined content management, and data-driven approaches that build stronger community trust, increase participation, and deliver clearer, more transparent public services.
The AI Era of public communications and engagement
2:25 p.m.-2:55 p.m.
Generative AI is helping government teams craft communications faster and more effectively. This session explores how agencies are using AI to scale outreach, tailor messages to diverse audiences, and cut editing time—while keeping content clear, compliant, and human. Learn how AI is becoming a powerful tool for efficient, impactful engagement. Crucially, the discussion will highlight how successful AI adoption depends on strong data governance—ensuring transparency, security, and trust are built into every step of the process.
Powering self-sufficient citizens with smart notifications
3:00 p.m.-3:30 p.m.
Explore how to design and execute a self-sufficient focused communications strategy to reduce service friction, improve outcomes, and build a culture of readiness. Today’s most successful citizen communications strategies don’t just inform — they empower. Sometimes, a simple, well-timed message is all it takes, and those small nudges can save you big. Citizens who get what they need on time, show up prepared, and solve their own problems, don’t flood your call centers, or miss key deadlines.
The future of Granicus Engagement Cloud: Vision, innovation, and what’s next
3:35 p.m.-4:05 p.m.
Join our Product Management team for an exclusive look at the roadmap for Granicus’ Communications and Sentiment & Feedback products. Get insights into recent feature enhancements, upcoming innovations, and the next generation of tools to better engage residents.