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Improving website self-service: AI answers that actually help

Picture a resident logging onto their city’s website to figure out how to pay a utility bill. They’re met with a tangle of menus: “Departments,” “Services,” “Forms.” They try the search bar, but the results don’t match their intent. Frustrated, they give up and call instead, adding to the city’s already heavy call center load.

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Person using a smartphone while working on a laptop at a desk.

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