State and Local Organizations From Across the Country Share Best Practices for Driving Mission Results
GovDelivery, leading provider of cloud-based public sector communication solutions, announced today availability of case studies illustrating the success of four State & Local public sector organizations. While these government entities are very different organizations spanning diverse U.S. geographies, they all share the common result of successfully leveraging digital communications to impact mission results.
Representing a wide spectrum of State & Local governments across the country, these success stories share best practices for reaching large online audiences and improving government communications in a timely, cost-effective manner:
- Dallas Area Rapid Transit (DART) launched the GovDelivery Communications Cloud to alert riders when new information is available, utilizing multiple channels, including email, text messaging, RSS and social media. The solution has since become the foundation of its customer communication efforts, according to the transit authority, and supports the organization’s mission of providing five-star experience by giving customers what they need and want with the best service possible.
- The Florida Department of Children and Families (DCF) leveraged digital communications to help the agency attain its goal of becoming more transparent and approachable. The organization was able to increase emergency food access, communicate with those in need of food stamps during natural disasters and send important updates on state childcare. DCF not only increased the number of people it reaches by using GovDelivery, but was also able to further hone stakeholder messages through testing, analytics and reporting.
- Prince George’s County Public Schools (PGCPS) was able to streamline complex communications across more than 200 schools in its district, better serving its families through the implementation of GovDelivery’s digital communications platform. Leveraging the comprehensive solution, PGCPS provided a foundation on which individual schools could tailor their own text messaging, emails and newsletters distributed to parents. PGCPS now reaches more than 22,000 people across the district.
- The City of Sacramento focused on email as a means of driving citizen engagement after constantly changing social media algorithms negatively impacted its social engagement. The city uses digital communication to drive event registration, social engagement and program participation, which has yielded impressive results, based on message open rates and analytics. This increase in stakeholder engagement supports the City of Sacramento’s goal of strengthening its reputation and brand across the community.
“These recent success stories at the State & Local level continue to demonstrate that effective citizen engagement is playing an increasingly important role in achieving mission results for public sector organizations,” said Scott Burns, CEO at GovDelivery. “We’re happy to share the remarkable successes these innovators have reported, because the lessons learned can only help other public sector communicators understand how to leverage digital technology to connect with more people and then get those people to act. Our clients continue to prove that when agencies engage more stakeholders to take action — online or offline — they’re able to truly drive mission value for their organizations.”
To view these new case studies and the impressive results reported at these public sector organizations, please visit http://govdelivery.com/resources/success-stories.
