The Bureau of Health Workforce (BHW) is an office within the U.S. Department of Health and Human Services (HHS) that administers programs that to strengthen the health workforce and connect skilled medical professionals to underserved people in rural, urban, and tribal communities across the United States. The Division of External Affairs was tasked with overhauling and consolidating communications within the bureau and stepped up to create an e-newsletter called BHW Vitals that did that, and much more.
- 70% Average weekly newsletter open rate
- 60-75% Scholarship participant email open rate
- 300,000 Application launch email blast distribution
- 25% Typical open rate for massive application launch email campaign