Positive enrollment experiences are critical for Health and Human Service (HHS) agencies as providers of essential programs. To reduce barriers and ensure successful enrollment, HHS agencies need to provide an intuitive digital communication experience that uses proactive communication to motivate enrollees to complete the process.
By taking a “four stages” approach to communications before, during, and after the program enrollment process, HHS agencies can align communications to the enrollment journey to increase public health program adoption.
These critical stages include:
- Awareness
- Trust and Consideration
- Decision and Action
- Management and Engagement
Use this guide to get the most out of your enrollment efforts.
Pair with our Health and Human Services Program Enrollment checklist to ensure you’re fully executing each stage.