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Deep Dive: Destination Marketing and Short-Term Rental Revenue

Speakers: Tami Riest, Alabama Mountain Lakes Tourist Association & Shannon Gray, Gray Research Solutions

Looking for creative ways to fund the destination marketing that keeps your community a desirable travel location? The answer might be as close as your backyard.

Thanks to platforms like Airbnb and VRBO, it’s easy to list and book the short-term rentals that can be a sustainable source of funding for Destination Marketing Organizations.

The Alabama Mountain Lakes Tourist Association is just one of the over 60% of Destination Marketing Organizations that have short-term rentals legally operating and generating tax revenue. If you don’t have a grip on this market or a system to collect revenue, you’re likely missing out.

Hear more about Alabama Mountain Lakes’ real-world outcomes using short-term rentals to fund destination marketing when Tami Riest joins STR’s Shannon Gray for a discussion on revenue recovery strategies for short-term rentals. Join us Nov. 17 at 3 p.m. EST!

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