Vaccine Communications Playbook

The introduction and rollout of several safe and effective COVID-19 vaccines has represented a hopeful inflection point.

However, as the number of infections continues to rise, federal, state, and local governments now face a host of challenges as they work to distribute vaccines to the public as quickly as possible. Strained vaccine supply, resident confusion about vaccine eligibility and availability, legacy websites and communication tools, misinformation, and vaccine hesitancy represent just a few of these challenges.

To support effective vaccine distribution, governments must build a communications plan to tackle all of these and more.  

This playbook covers some of the top questions and best practices that we share with our customers to support their communications success. 

39% of Americans say they definitely or probably would not get a coronavirus vaccine -Pew Research Center 


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